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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY Armin

Boosting Boost

Boost Mobile Logo, Before and After

Boost Mobile, a “lifestyle-based telecommunications brand” and provider of mobile phones to the hip, the young and the restless has recently unveiled a new identity overhaul “engineered” by the equally hip Attik. The redesign includes the logo, of course, as well as a set of identity enhancements including new typefaces and colors in order to consistently brand the multitude of online and product offerings — from their online communities to the Boost Mobile Pro surfing competition. Boost Mobile is clearly targeted towards a young consumer — their web site touts 4.3 million customers with the majority under the age of 25 and their TV ads are nothing short of head-scratchers — so this redesign is spot on, especially in taking the original design and evolving it into a cleaner, bolder look. The icon feels a little more resolved to me, but I think the old one was pretty good too; and the typography is a definite improvement, as the old italicized version did not quite flow with the icon, and this one makes an interesting use of the letterfforms and creates with every character kissing each other — and, sure, it’s a little space agey, but it fits the brand and that’s what matters.

Thanks to Drew Dougherty for the tip.

BY Armin

Boosting Boost

DATE: Mar.10.2008POSTED BY: ArminCATEGORY: Telecom COMMENTS:

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Many thanks to our ADV @ UnderConsideration Partners