Reviewed

2008 Best and Worst List

As the year comes to a close and the list tradition bears on, I thought a Best & Worst selection from the 2008 archives of Brand New would be entertaining. These are my best and worst and they don’t represent the comments on each of the original posts, whether positive or negative. Other than the first item in each category (my favorite and my least favorite) the selections are in no particular order. I’ll take this opportunity too, to thank everyone that visits Brand New — every single month of 2008 our readership increases — and for all of you that send us tips, we would literally not have the great content we have if it weren’t for your contributions. Posting will be light for the next two weeks. Enjoy your Holidays and have a happy new year.

2008 Best List

Best and Worst, 2008

826 Valencia / Top Honor / This project has unfair advantage against most on this site — it has a visionary and design-savvy leader in Dave Eggers — and it doesn’t involve the risks that most corporations or brands face but, damn, is it awesome. And as far as I can remember, this is the only post in the history of Brand New that has come close to 100% positive remarks.

Best and Worst, 2008

TACA / Probably the best new icon of the year, either as a representation of an eagle or a guacamaya. Heck, even if it represented a frog it would still be great.

Best and Worst, 2008

SanDisk / Pound for pound, letter for letter, ligature for ligature, the best redesign of a wordmark that retains the essence of the original while pushing the company into the new, young century.

Best and Worst, 2008

rtve / Neither the most original, nor the most groundbreaking, but when you are dealing with a country’s radio and television station anything that surpasses the stranglehold of committees at this scale and visibility gets a nod. And, it’s actually a vibrant and cohesive identity.

Best and Worst, 2008

Camel / Because it’s a project that most designers would scoff at, and it’s one of the best packaging redesigns in a while that actually advances the brand.

Best and Worst, 2008

Mouse Awards / Sure, the old logo was barely a logo and pretty much impossible to screw up on the rebrand, yet this is an adorable and clever new logo. Plus, johnson banks had everyone in a tizzy with their April Fools.

Best and Worst, 2008

Ford / Suckers! We had you going for our own April Fools. You were all good sports though.

Best and Worst, 2008

Breastcancer.org / In a category full of single-loop ribbons, this one offered a new alternative. Plus, it even made Optima look good.

Best and Worst, 2008

Lifetime / A desperately needed change that managed to avoid something overly feminine or cloying and was able to introduce something with personality and emotion.

Best and Worst, 2008

Planet Green / Best use of a circle.

2008 Worst List

Best and Worst, 2008

Pepsi / Top Dishonor / The response (best seen in this 400-plus-comments post) was absolutlely, defeaningly negative. I guess that speaks volumes to the lack of appropriateness for this change.

Best and Worst, 2008

Anheuser-Busch InBev / A missed opportunity to create something that didn’t look like it came from istockphoto.com. And, seriously, that type?

Best and Worst, 2008

Capital One / A swoosh in 2008? And, even by swoosh standards, a crappy one at that? Really?

Best and Worst, 2008

Animal Planet / This logo is neither animal nor planet. Discuss.

Best and Worst, 2008

South Dakota State University Jacks / The result wasn’t so offensive, but the process that led to it was simply embarrassing.

Best and Worst, 2008

WGN America / It’s for a TV station in just one market, so the damage can be quarantined in one area but, man, that’s one ridiculous concept of what a logo is.

Best and Worst, 2008

Xerox / Taking the marble-lowercase trend to the extreme. And sucking at it. Barclaycard came in close second in this category.

Best and Worst, 2008

Econolodge / Yikes. Even for low-cost hotels this is one hell of a bargain. Key word: hell.

Best and Worst, 2008

The Oklahoma City Thunder / You can take the Supersonics out of Seattle but you can’t take the lame out of this logo.

Best and Worst, 2008

Euronews / Worst use of a circle.

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Reviewed December 22, 200812.22.08 by Armin


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