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BX at SXSW

Linked March 18, 201603.18.16 by Armin

filed under News link

CNBC runs down through (what they deem) the best Brand Experiences (BX, as in UX — coined it!) at the Interactive portion of SXSW this past weekend. What, no love for the Mr. Robot ferris wheel? Or the Samsung jumping the shark competition?

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