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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY Armin

Cincinnati’s $75K Gift from Macy’s

City of Cincinnati Logo, New

I was in Cincinnati last year for less than 24 hours and in that limited time I got to see some amazing architecture and get a little taste of the city, which feels nothing like the new logo for the official City of Cincinnati released last week. But it’s not the awkwardness of the new logo that stood out for me, but the fact that Cincinnati-based retail store Macy’s paid LPK’s design fee of $75,000. It’s like the ultimate Sugar Mama, paying for dinner, vacations and some branding. The logo has all the pitfalls of a weird logo: Odd lock-up, questionable typography (is it supposed to be small caps?), undecipherable meaning of icon and, in this case, just too many “C”s. It could be worse certainly, but as forward-looking as Cincinnati feels in its cityscape, this is rather limiting.

Thanks to Matt Barnes for the tip.