About: (Est. 2000) “Electric is a global, premium, sport and lifestyle accessory brand rooted in southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australasia. Since 2011 Electric has been a part of PPR, a worldwide leading Luxury and Sport & Lifestyle group.”
Design by: In-house.
Ed.’s Notes: Bigger view of the logo below (or after the jump). Hipster branding at its best! (And I’m not being sarcastic).
Relevant links: Press Release.
Select quote: “The new ‘VOLT’ logo, photography style and brand design celebrates Electric’s Southern California roots with an emphasis on premium quality and timeless style.”