Opinions on corporate and brand identity work.

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First Donated Identity?

Linked Jun. 9, 2017 by Armin

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This is kind of heartwarming: When JCP, a communications company in Oslo, redesigned their own identity they decided to donate their old identity. After placing ads online, they selected a car wash in Romania who inherited the JCP (Carwash) name, logo, swag, and even a car. Visit link

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