Six months after rebooting their identity and to coincide with their 25th anniversary celebrations, AOL has unleashed its “2nd Collection” of logos and animations with help from designers, illustrators and animators around the world, with direction by Wolff Olins. To consolidate this effort, AOL has launched AOL Artists, a repository of all the contributors and snippets of their work, a fairly generous move to acknowledge these artists’ work and give them some additional exposure. AOL Artists also introduces “Project on Creativity,” a year-long celebration that highlights one creative icon — Chuck Close being the inaugural one — and also awards twenty-five scholarships, each of $25,000, to upcoming talent. Finally, a new corporate site for AOL is now live.
Whether you drink the AOL/Wolff Olins Kool-Aid mix or not — you all know I do — you can’t deny that the visual and cultural transformation of AOL is pretty impressive and after seeing the work below, you have to pretty jaded to not admit that, at least some of it, is simply cool. Most of you probably still see AOL as antiquated and lame, but all this — from the un-corporate corporate site to associations with artists like Close — will start to slowly change the perception of AOL. Looking forward to Round 3!
People involved in the 2nd Collection: Darren Booth, Rachel Thomas, Sarah Stout, GHAVA, James Taylor, James Wojcik, Universal Everything, Nathan Fox, Mr Kiji, Helen Musselwhite, Robert Samuel Hanson, Phillip Low, Mike Perry, Mark Verhaagen, Kristian Hammerstad, Jenny Bowers, Jon Burgerman, Hvass&Hannibal, Hawaii, Harry Malt, Eva Hjelte, Dylan Griffin, Dave White, Chrissy Angliker, Celyn, Alan Kitching, Anna Maria, HunterGatherer, Antoine+Manuel, Genevieve Gauckler, Klaus Haapaniemi, and Siggi Eggertsson.