Videos of the 2012 Brand New Conference are now available for purchase — ditto the program and poster.
Rockmelt
Dallas
The Rockettes
WDC, Whale and Dolphin Conservation
Deluxe
All B-Side Archives
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Dallas
The Rockettes
WDC, Whale and Dolphin Conservation
Deluxe
All B-Side Archives
Subscribe to B-Side RSS
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Online
Publishing
Events & Judged Competitions
Writing
Graphic Design
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
Follow-Up BY Armin
Follow-Up: Cheer
In early August we reported on the third design of Cheer detergent in the last four years and it was the one that got the most response. The Cincinnati office of Landor was responsible for the latest design and they have supplied a few more images.
“The overarching goal in reinventing the Cheer brand was to connect with the untapped Gen-Y consumer, while embracing the brand’s authentic color equity. Landor worked closely with P&G Design to evolve Cheer equities including logo, bottle color, and iconic drop shape. In order to make the brand relevant for this younger consumer, the wordmark was simplified and contemporized, lighter blue equity colors were pushed to an arresting midnight blue that breaks through the sea of same at shelf, and a vibrant multi-faceted pixel spectrum was introduced. The end result of the redesign brings to life an unexpected and striking new look for both the brand as well as the entire laundry category.”
— Press Release
DATE: Sep.07.2011
POSTED BY: ArminCATEGORY: Consumer products COMMENTS:
TAGS:
![\"Cheer,](\"http://www.underconsideration.com/brandnew/archives/cheer_rebrand_header.jpg\")
Books about logo design, the designers that create them and the meaning of branding.
