I received the following statement from an HP spokesperson in regards to the potential new logo we covered on Wednesday:
In 2008, HP asked marketing agency Moving Brands to propose new ideas for various elements of HP’s brand identity, including fonts, graphics, and logos.
HP is one of the world’s most valuable brands and has no plans to adopt the new logo proposed by Moving Brands. HP did implement some of the other design elements shown in the case study.
So there you have it folks: no new HP logo.
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.