Follow-up: UEFA EURO2012

A kind representative from Brandia Central sent us additional visuals of the UEFA EURO 2012 identity. I know what you’re thinking — “Ooh purty.” (Or maybe not). Either way, the question remains, are they appropriate to the sport of football? The only set that stood out is the black and white set for its intricate craftsmanship. As contrived as they may seem, they do pay homage effectively to Wycinanki. And like Wycinanki, they are mere decorations for a competition of champions.

EfrenCast’s comment is:

I kind of like it. I like how the stadiums look.

On Jan.08.2010 at 09:12 AM

PP’s comment is:

It look like a bunch of 2.0 icons.

On Jan.08.2010 at 09:26 AM

Martin Boath’s comment is:

It’s certainly more ‘flowery’ that the usual major football tournament branding and perhaps criticism should be aired in using Wycinanki as the basis for the brand, but there doesn’t seem to me to be a really well known connection between Poland and Ukraine so perhaps this was the best solution.

That said, flowery or not, the branding overall is really rather good. The logo won’t set the world on fire but the roll-out of the brand style is distinctive, colourful, fun and memorable with no little amount of creativity and intricacy. The stadium illustrations are lovely, especially the fact that they are branded also. And some of the detailing in the patterns – hiding little football pitches, the trophy, hearts, hand-holding and elements of the logo itself – is really rather beautiful.

I wasn’t bowled over when I first saw the logo and wasn’t convinced about the tie-in with Wycinanki and whilst this is still the case, Brandia Central have done a great job here. It will be interesting to see where major tournament branding goes from here.

On Jan.08.2010 at 09:28 AM

Dennis Van Staalduinen’s comment is:

Wow. The intricacy of the design family is dazzling - and a bit baffling - but in a good way.

The stadiums-as-flowers idea is brilliant - as are the leaf motifs for each country.

On Jan.08.2010 at 09:31 AM

TP’s comment is:

I still really like the Typography as well as the colors. As far as the new stuff goes, I dig the stadiums, but everything else is just … way off. The Flowers with the Flags look like Maracas.

On Jan.08.2010 at 09:31 AM

Erwin’s comment is:

I like the black patterns very much, soccer is very nicely integrated in it.

The more 3 dimensional it get’s, the less I like it, I’m afraid… Still not a fan of the stadiums at all… The country flags look a bit odd in the leafs, since when is Israel a part of Europe??

And the logo, I think it only works on a dark purple background…

Overall, I’m still a fan, and yes, it’s soccer enough for me…

I would’ve liked to see someone like Sanna Annukka work on this, although she’s Scandinavian, she would’ve done a hell of a job!

On Jan.08.2010 at 09:31 AM

szamil’s comment is:

cute. my granny would like to have this on her kitchen towels.

On Jan.08.2010 at 09:51 AM

Erwin’s comment is:

@szamil: So would I! ;)

On Jan.08.2010 at 09:55 AM

dan_design’s comment is:

I really like this. Especially wild fruit designs. I love purple

On Jan.08.2010 at 09:56 AM

Jon Simons’s comment is:

It reminds of me of video game icons you would see in a Nintendo 64 video game.

On Jan.08.2010 at 09:59 AM

valentin’s comment is:

@erwin from wikipedia:
In the Seventies Israel was excluded from the 1978 Asian Games following the organizers’ refusal to invite the country as a result of pressure by participating middle eastern countries. The exclusion led Israel to shift from Asia to Europe and cease competing in Asian competitions. In 1994, UEFA agreed to admit Israel and all Israeli sporting organizations now compete in Europe.
http://en.wikipedia.org/wiki/Israel#Sports

On Jan.08.2010 at 10:00 AM

Erwin’s comment is:

@valentin
Thanks for the info, didn’t know that! Sad story though…

On Jan.08.2010 at 10:11 AM

adam’s comment is:

i dont really understand the point of the last set (forrest, water, wild fruits??) the only thing different is the background colors.

and it really looks like flowers from mario brothers.

i dig the black patterns, but how will those be applied?

and i appreciate the concept to brand this tournament, it could be really cool, i will have to check this out when it goes down to see how everything is applied.

On Jan.08.2010 at 10:12 AM

soully’s comment is:

All very pretty decoration but still wildly inappropriate.
And I still hate the logo.

On Jan.08.2010 at 10:22 AM

Neil’s comment is:

Football - not Soccer, please lets get it right my transatlantic friends ;) - is cool and this identity scheme is simply not cool at all.

It all looks a bit Nintendo to me.

On Jan.08.2010 at 10:25 AM

lulu’s comment is:

I like it - it reminds me of Ukrainian embroidery.

On Jan.08.2010 at 10:40 AM

Carlo’s comment is:

I’m enjoying the playful, almost storybook artwork effect the treatment creates as a whole. It’s traditional/rural/crafty/colorful, at the same time as honoring Slavic graphic traditions. I think sports branding could benefit from more of this instead of the slick titanium-textured robotic pistons and gears that most other sport brands seem obsessed with (a la ESPN and FOX SPORTS).

On Jan.08.2010 at 10:42 AM

Juliana’s comment is:

I love it. I’d buy clothing with that on it.

On Jan.08.2010 at 10:44 AM

Joseph’s comment is:

By themselves, the patterns and illustrations are gorgeous. I still just can’t buy this as an identity for a soccer/football/WTFever event, though. It all feels too whimsical for the application. This could be a beautiful identity for something else, just not this.

My lack of buying in to the tie-in could be in part due to my cultural ignorance of Wycinanki/Poland/Ukraine, though.

On Jan.08.2010 at 10:51 AM

Adam’s comment is:

I think it’s fantastic.

On Jan.08.2010 at 10:51 AM

Alex P.’s comment is:

I think the amount of work developing this design and concept will really pay off when it’s all said and done.

On Jan.08.2010 at 10:55 AM

PALE FACE’s comment is:

The design execution is done very very well. I just have a hard time with paring this look with professional sports.

I agree with most others. I looks a bit too much like it belongs in a Video game.

On Jan.08.2010 at 10:57 AM

Adriano E.’s comment is:

It never ceases to amaze me how designers ID critics are always full of grouchiness.

On Jan.08.2010 at 11:15 AM

Nuno Jacinto’s comment is:

All and all I think it’s a great Design because it’s not a standard football/soccer design and involves the union between the two countries rather nicely… unlike some other similar projects of seen from their direct competition.

To Erwin: Really… could you see any sporting event where a team from Israel would play against a team from Iran, Iraq, Syria or Lebannon and it’s just sports for sports sake, no politics? No really??
I really wish I could.

On Jan.08.2010 at 11:26 AM

Maru’s comment is:

The poster with the flowers and nature could we good for a herbalife o healthy products campaing. But i like the challenge of breaking the standars rules tho.

On Jan.08.2010 at 11:44 AM

jinushaun’s comment is:

Good design, but inapproptiate for the subject matter. Don’t be fooled by the pretty aesthetics.

On Jan.08.2010 at 11:56 AM

Erwin’s comment is:

[QUOTE] To Erwin: Really… could you see any sporting event where a team from Israel would play against a team from Iran, Iraq, Syria or Lebannon and it’s just sports for sports sake, no politics? No really??
I really wish I could.[/QUOTE]

I’m well aware of the problems in the Middle East these days, thank you. However, Israel’s contribution to European football championships has been (next to?) none, so I never knew they entered the picture in the first place, until valentin showed up with the info.

They’re welcome to participate of course, I’m not going to stop them, although knowing they won’t be able to send a decent football team to the tournament in the near future.

Like anyone, I’d love to see them make up with the rest of the Middle East and re-enter the Asian championships.

SO, at first glance I thought they just randomly pasted the Israel flag amidst the European, also for a brief moment I thought I saw the Chinese flag (which, of course, actually was the Turkish flag)

On Jan.08.2010 at 12:51 PM

maria’s comment is:

I like the “folky” approach (specially the black and white icons), BUT the introduction of the flowery executions are just diluting core idea and going into a senseless direction.

I would remove the flower execution, and keep the “folky” iconography, it is appropriate to the idea of national identity among teams while being very approachable.

What is with forest, water, and fruit denominators?
What is that suppose to communicate…? kind of stretching it.

In general there is too much going on, the visual elements are going into 2 directions, one a sense of old traditions, and the other the fantastic land of organic seeds evolve into public buildings… weird.

On Jan.08.2010 at 12:56 PM

JD’s comment is:

The stadium icons are really great. But flowers and soccer? I’m still not feeling the connection. Maybe when I go to a match, I’ll get a free bottle of Clairol Shampoo. The people illustrations are just a little too non-profit looking. I do like the colors though.

On Jan.08.2010 at 01:15 PM

Cory Osborn’s comment is:

What a wonderful assemblage of clip art.

On Jan.08.2010 at 01:29 PM

Marnie’s comment is:

I think it’s exquisite. I would use those stadium illustrations as desktop icons and that first green landscape design as wallpaper, I like them that much.

I’m no fan of football, though, and clearly not in their target demographic, so maybe that’s an issue, but I just love the whole look and feel. Hosting this kind of event has an impact on communities as a whole, and this kind of branding might get some grudging buy-in from me, and I am notoriously anti-sport as spectacle and grand event. Can’t say the same for the Vancouver 2010 branding; I couldn’t get off the west coast fast enough, although it might not be fair to lay all the blame on the hideous logo.

On Jan.08.2010 at 01:40 PM

Web, Emal and Logo Design | BrandleDesign’s comment is:

I was wondering how this would turn out. I really like it! They have used the floral pattern design in a way that represents the traditional culture in a modern, bubbly way. Honestly, when I think of Poland and Ukraine I think of grim, gray, and not very exciting. I have been to these countries before and I know there is so much more to them than that. But I think that is a perception a lot of people have. This brand kind of shouts out and defies that perception, instead training your emotions of the more exotic culture that lies beneath.

On Jan.08.2010 at 02:14 PM

Chris Z’s comment is:

From an artistic perspective I think the shapes, patterns, and colors are great and well executed.

That said, I think the design and concepts are horrible! I can’t believe these are getting so many good reviews. I think the logo is horrible. I don’t think of soccer at all when looking at any of this. If anything I think these should be something included in the new Alice in Wonderland movie, not a major European Football tournament.

RIDICULOUS!

On Jan.08.2010 at 02:44 PM

norwegian’s comment is:

Why connect the R and the O?
So unnessesary!

On Jan.08.2010 at 03:52 PM

ck’s comment is:

Even though the designs themselves don’t speak to me that much personally though they are nice, I have to commend them on having the balls (no pun intended, maybe a little) to do something different. In a time where everything seems to be streamlined into the same neat little packages, it’s nice to see an organization of this size dare.

On Jan.08.2010 at 05:03 PM

NicKLAUS’s comment is:

This logo is selling the countries that are hosting the tournament, not the actual sport of football. I see where people are coming from when they argue that the messaging just doesn’t reflect the football-ness of it all, they just need to realize its not about the sport, but about the culture and history of the countries putting the whole show on.

On Jan.08.2010 at 06:32 PM

Troy DeRose’s comment is:

These feel a little too much like plants you would see in Super Mario Bros. 2 and the stadiums remind me of kiddie pools. Overall I think the details of this identity are kind of fascinating but it doesn’t feel like an identity for this type of event. It feels cartoony and straight out of the video game industry.

On Jan.08.2010 at 07:07 PM

Ivan’s comment is:

I think it’s well performed and APPROPRIATE. For a sport that violent as the football (soccer) this is a nice refreshment. I actually never saw or heard a debate more passionate and sometimes hateful than a debate over a soccer game…that’s weird.

Plus…most of the identity systems for the past few Olympic games and especially the one in Athens were so bland and just plain “let’s-take-some-Greek-vase-ornaments-and-turn-them-into-a-decoration”. This one is different, if anything else.

My 2 cents

On Jan.08.2010 at 07:27 PM

Ivan’s comment is:

ah, and sorry for the offtopic, but

Ryan Brandle, please - your name is Ryan Brandle and not “Web, Emal and Logo Design | BrandleDesign”. This is such a blatant advertising. Please, keep this place sane.

Thank you

On Jan.08.2010 at 07:30 PM

Molly Bennett’s comment is:

Maybe it’s just me, but do the additional identity materials make anyone else feel like this is a soccer game that belongs in Wii Sports?

On Jan.09.2010 at 02:29 AM

Mike M’s comment is:

I think it takes guts to do something to stand out I think its a great job.

On Jan.09.2010 at 12:34 PM

---’s comment is:

Visual appearance of the logo comes from - wycinanky - what is the way to the traditional decorative paper cutting, which is accepted in the agricultural districts of Poland and Ukraine. http://en.wikipedia.org/wiki/Wycinanki Translated from http://www.font.cz/logo/nove-logo-fotbaloveho-mistrovstvi-evropy-2012.html ;-)

On Jan.09.2010 at 01:09 PM

MSGDS’s comment is:

Oh yes, purty, how many grandmas are palying?

On Jan.09.2010 at 05:17 PM

---’s comment is:

How many birds are playing? http://www.livesoccer.tv/liverpool-fc-crest.jpg (or sharks - San Jose, etc ;)

On Jan.10.2010 at 01:36 AM

Alexander Greyling’s comment is:

Beside flowers being incongruent with the brand of soccer this is design for the sake of design: intricate illustrations that belong to brand promotion instead of brandmark creation.

Most brandmark designers think that being outrageous and different, thinking out of the box and the breaking of all the rules are the only criteria for successful brandmarks. That is only the second half (the form) of it. Sadly, the missing first half (the function) is ignored at the expense of the observer, the brand and ultimately the client.

Alexander Greyling
Author of
Face your brand!
The language of visual branding explained

On Jan.10.2010 at 02:22 AM

---’s comment is:

Where form doesn´t follows function? Wycinanki (illustrations/form) distinguish (function) ME in Poland and Ukraine from others Championships

On Jan.10.2010 at 03:13 AM

Erwin’s comment is:

@ Alexander Greyling

This is a classic case of form follows function done extremely well.

As I mentioned in the previous EURO2012 post, these tournaments aren’t organized to promote the game of football/soccer. It’s about using a popular game to stimulate the economy of the home countries. Therefor the brand shouldn’t entirely be about football.

Compare it to the NHL Draft logo’s, all you need is the word “Draft” and the NHL shield to tell the story. Other components of the brand can be used to tell a little bit about the place where the event is held.

When the average European sees (a) a football (b) EURO2012 wordmark (c) UEFA logo, we know enough: this is about football on a European scale…

People must not forget that every other little component of the brand above is about selling the Ukraine and Poland. Two relatively poor countries the world perceives as grey, cold and dull. The brand tries to tell you that’s not the case, they have a rich and colourful heritage as you can see.

The designers weren’t trying to be “outrageous” and “different” just for the fun of it. They’re creating a friendly and appealing brand that will match the festivities perfectly. A colourful stage for the fans to enjoy themselves and party, so that the home countries can profit economically, and the UEFA as well. That’s what it’s all about in the end.

Combining flowers and Nintendo-like visuals with football might not be such a bad idea after all: maybe women and children will become fans too? Just a thought…

OFFTOPIC: Alex, how are the booksells? How many more copies before you’re willing to drop the signature??

On Jan.10.2010 at 03:42 AM

Niel’s comment is:

Flower Pover revived. Such a bullshit, incredible.
All add-ons make it even worse. It looks like grandma’s crochet gang. I hate stupidity. And I hate this whole identity even more now.

On Jan.10.2010 at 05:01 AM

Niel’s comment is:

OK, probably all of you have already seen this but I will post it once again. For the football world championship 2006 in Germany some German designers decided to make alternative identities to the offical one, which was really bad and reminded all the people of ecstasy pills dancing around.

These alternatives are shown here:

http://11designer.de/

The person who was the initiator of the whole is Klaus Hesse from Hesse Design. I think that his approach to the whole thing is the most appropriate. It’s almost perfect – the dynamic, abstract visual language which puts everything in a right place. It’s so simple and opens such a huge world of possibilities concerning motion applications on tv or web.
It is just amazing!

On Jan.10.2010 at 05:21 AM

Thomas Breure’s comment is:

Awfull. Got nothing more to say about it.

On Jan.10.2010 at 06:21 AM

---’s comment is:

If the World Cup would be in Africa and they use their traditional cultural elements in visual identity, that would not suit your tastes, would you also propose German redesign? ;-)

On Jan.10.2010 at 07:12 AM

Niel’s comment is:

Stupid to see country’s substance in pattern. Decoration is not the core of a national identity, it’s an add-on.
They should have been looking for the core.

Sad to hear that nationality counts before design. Objectivity is in a poor state here.

On Jan.10.2010 at 07:24 AM

Niel’s comment is:

Yes, but it’s not appropriate.

Flowers are NOT MOVING. So how can they buid the main element of an identity for a SPORT??? This is just absurd.

It looks like they just didn’t know what to do and went for the most obvious visual pattern.

Russia is not matrjoshka. Poland and Ukraine are not wycinanky. They are more and that’s why this identity is just degrading everything these countries incorporate by seting them equal to the stupid pattern.

They could have use the pattern as a supporting design element but not for the logo.

The idea of the logo should have been different and than there wouldn’t be a problem to lend the visual language from wycinanky because IT’S JUST A DECORATION AND NOTHING ELSE.

On Jan.10.2010 at 07:44 AM

Niel’s comment is:

Typical would be the iconography for example, means the way people handle print and painted materials.

Not a pictures it self but the bigger idea of the method. That is typical. Generalisation is the key because it allows abstraction. Fixed visuals DO NOT allow anything but themselfs.

On Jan.10.2010 at 07:51 AM

---’s comment is:

Who said that Poland is only wycinanki? If you do not like it, its just your taste. Difference between cultural elements and decorations, for example, that is used elsewhere. So its typical Poland and Ukraine folklore used in modern design

On Jan.10.2010 at 08:13 AM

Alexander Greyling’s comment is:

@Erwin

Why so bitchy about me being an author or is it sour grapes? Look up the root word for author and you will find the word authority. When I comment on Brand New I do so in my capacity as a designer and as a published author of a book on a topic that is very relevant to this forum.

I took the time plus the effort and invested the money to publish a book that I would like to think contribute some badly needed knowledge to the world of visual branding. If you disagree, why not take a look at my sample book – its for free – and then comment.

I practice what I preach and my “signature” as you call it is my credentials that were hard-earned: more than thirty years of experience backed by research over six of those years.

A similar forum to Brand New does not even allow you to comment unless you have proven credentials as a design professional.

I conform to this forum’s rules of posting and have never used HTML tags for anything else except style. I wish that everyone would supply their or their employer’s URL so the readers may check out their credentials, experience and background. I do take a look at the websites of the commentator’s that supply their URL’s so I can evaluate their opinions properly.

If a lawyer comments (as one firm frequently does on this forum) I evaluate their opinion differently from that of a designer, especially if a designer is successful, experienced and independent or working for a reputable firm.

So Erwin what is your claim to fame and what is your contribution to mankind’s knowledge of visual branding or do you prefer to hide behind the convenient cloak of anonymity?

OFF TOPIC: I would honestly love to debate with you on my book, take a look at your work and comment (not on this forum of course).

Alexander Greyling
Proudly the author of
Face your brand!
The language of visual branding explained

On Jan.10.2010 at 11:38 AM

Erwin’s comment is:

@ Alexander Greyling

I’m very happy for you you had your own book published, and I hope you’ll do well. On the other hand it would be an extremely sad day for this forum if only authors were allowed to state their opinion.

Look, I don’t have thirty years of experience. I don’t have an impressive portfolio to show off. No book. No fame whatsoever. Heck, I don’t even master the english language well enough to be able to write here what I would really like to say. I’m fresh out of the academy, just starting as an independant graphic designer. No credentials I’m afraid.

I guess I’m not worthy to post my comment on this blog, am I?

And you’re talking about “sour grapes”? You showed incredible ignorance on the subject with your comment. Simply writing the whole brand off as hip garbage, without any substance. That’s a little bit easy, isn’t it? Is your entire book as narrowminded as that comment?

Plus, when your “credentials” take up more space than your comment, when your post has nothing more to offer to the discussion than a simple “everything was better in the good ol’ days”, then yes, I have to say something about it. It really looks like you’re trying to sell your book rather than contributing to the discussion.

I’m sorry for the bad grammar and spelling people, And Alex, when I publish my first book, you’ll be the first to know!

On Jan.10.2010 at 01:42 PM

Erwin’s comment is:

For the record, I’m in no way trying to start a war here, still nothing but love!

Enjoy the remainder of your weekends!

On Jan.10.2010 at 01:45 PM

Jenna Geller’s comment is:

Your post was quite interesting, and it gives me food for thought, so to speak. I for one appreciate you taking the time to post this for us. So thank you, and I’ll come round again for some more reading in the future. Have a great day!

On Jan.10.2010 at 02:27 PM

Erwin’s comment is:

At second thought, maybe I was a little bit out of line with my comments to Alexander.

I’d like to apologize, it wasn’t my intention to offend you or anything.

However I do believe anyone should be able to post his opinion on this forum, even without having the credentials to back it up. Luckily we can, and I’d like to see it stay that way…

I’m not the kind to start riots on forums, so again, my apologies.
I like Brand New too much to make any enemies here.

This might even be an interesting discussion on itself, and I’d like other designers to comment on this subject too if they please. (Whether or not this is the right place to do so)

Good luck to you Alexander!

On Jan.10.2010 at 02:33 PM

Clyde’s comment is:

@ Erwin

That’s the spirit!

On Jan.10.2010 at 03:07 PM

Mark’s comment is:

It’s okay design, nothing spectacular, but it works.

On Jan.10.2010 at 04:40 PM

Lina Linus’s comment is:

I believe the flowers make it much more interesting for a wider audience. Even though it might affect the masculinity of the sport it demonstrates how open it is to different cultures. The typography is inviting and very modern, I enjoy these designs better than the ones in the past.

On Jan.10.2010 at 05:53 PM

Lina Linus’s comment is:

Why can’t we just appreciate the artsy type design that they put into it. I mean as designers thinking out of the box requires us to explore different art forms and why not be grateful of the beauty of each country the flowers are representing.

It is a new time for designers in which we can go beyond in designs for such things as football.

On Jan.10.2010 at 06:06 PM

b.r.o.o.d.y.’s comment is:

Well, I don’t see anything wrong with the black and white elements. They are quite nice looking and may even sit well with the target audience, but I fear it will not be the same with the remainder of the illustrations.

I can’t hate this identity because it’s actually very vibrant, and I can’t honestly say it’s uninspired, but it just feels so wrong to me. I can’t wait to know about the public’s reaction…

Oh, and I think we all can agree you can get away with a lot more with the visual branding for famous sports events, since so many things that are crucial when branding a company don’t really matter too much.

On Jan.10.2010 at 06:55 PM

ipod zubehör ’s comment is:

I really like all these logos.They have beautiful colours.
for wycinanki it maybe there’s no connection between Poland and Ukraine on this logo, but in my opinion, flowers mean that those countries have risen from the Soviet occupation and right now they are strong and beautiful countries.

On Jan.10.2010 at 11:29 PM

Bernd’s comment is:

It’s nice. Although as others have mentioned maybe more appropriate as a vehicle for promoting the country in some way than football.

On Jan.11.2010 at 03:36 AM

Luiz’s comment is:

It reminded me traditional decorated eggs… Amazing!

On Jan.11.2010 at 05:53 AM

sasha’s comment is:

Overall nice, but at the same time, love and hate is what I feel. I love the typography/base logo, and all the black and white graphics, but the flowers, flags and stadiums are weak, and look like they were designed by a different group of designers. I bet they split the job between Poland and Ukraine and paid a heavy price.

On Jan.11.2010 at 06:15 PM

Jonas’s comment is:

Those guys would do it 4 Brazil’s world cup 2014?
Great job! Well done!

On Jan.12.2010 at 06:26 PM

spanishstoner’s comment is:

dudes, its not “soccer”, this sport is called football ! British invented it before the “american football”, so please use it properly, “soccer” is only for northamericans, and football is the most practised sport around the world…..

thanks !

On Jan.15.2010 at 10:34 AM

IVAN’s comment is:

So powerful ! :) ?

On Jan.15.2010 at 10:57 AM

Chris M’s comment is:

I’m getting increaingly frustrated by comments that say ‘it looks like…’.
In this case it’s nintendo, web 2.0, etc. Things look like things. Get over it. But why is it wrong? It’s near possible to create a unique style Everytime a design is commuted to paper. People seem to get hung up on what else things look like rather than asking does it fulfill the communication problem at hand.
Maybe it does look cartoony. Maybe it looks nintendo. But what exactly do these people want from a brand? To look like every other sporting event that has gone before? Reappropriating styles to different genres is absolutely fine in my eyes. Design and illustration trends which are current are appropriate too.
Maybe people are more comfortable with a brush drawn logo like every other sporting event which lacks originality.
To my eyes, this is fresh. But that’s not the point. Stop bagging brands because you’ve seen a style somewhere else in the world. And stop saying ‘it’s not appropriate for …’. Anything is appropriate if it fullfils a communication problem. Otherewise design will stay static and I’m sure you’ll have something to say about that.

On Jan.16.2010 at 04:17 PM

Chris M’s comment is:

Sorry for the typos. iPhone’s fault.

On Jan.16.2010 at 04:44 PM

Fernando Togni’s comment is:

Really fresh, full of meaning. Excellent use of nature and life to communicate football and union with all the spirit of the hosts. http://www.youtube.com/watch?v=pa61Yx6gz0A&feature=player_embedded

On Jan.18.2010 at 09:57 PM

Asaf Hochman’s comment is:

Doesn’t it really resemble the Unilever logo?

On Jan.18.2010 at 11:29 PM

Gert van Duinen’s comment is:

“…does it fulfill the communication problem at hand.”

Ehm, nope!
Just doesn’t feel football at all.

It could have been very nice style for a new clothing line though.

On Jan.26.2010 at 02:22 PM

Zelticfrost’s comment is:

I love this designs, well i love flowers everywhere, but i think its a good choice of simile to show the growing of the European community and this two countries, FUTBOL is growing around the world. I just love it

On Feb.01.2010 at 09:58 AM

Bender’s comment is:

I would guess the majority of the people that don’t get it are the one’s calling it an identity for a soccer event, ie. Americans.

It’s not a punch-you-in-the-face, needs-more-titanium-with-guts-flying-round-the-place identity. Sure. Because it’s not an identity for NFL.

Europe has a vast array of different cultures and history, and these events are as much a promotion for the countries hosting them as they are a sporting event. Like the Olympics. I think this wonderfully taps into the visual language and history of the location, something which you perhaps can’t quite appreciate when the biggest differentiator between the different parts of your continent is the climate and how tall the buildings are (that’s and exaggeration, but the point is valid).

On Feb.01.2010 at 10:47 PM

Arredondo ’s comment is:

I am altogether searching to buy the iPad, and I’m enjoyed to see what kinds of appz and games will probably be deployed for it. I just do not get the idea some in the nitpicky criticisms in this site. Size in the bezel?? LOL!

On Feb.08.2010 at 03:06 PM