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This is a very old entry — images are small, formatting is off.

 

Follow-up: UEFA EURO2012

Reviewed Jan. 8, 2010 by Brand New

Industry / Tags /

Follow-up: UEFA EURO2012

A kind representative from Brandia Central sent us additional visuals of the UEFA EURO 2012 identity. I know what you’re thinking — “Ooh purty.” (Or maybe not). Either way, the question remains, are they appropriate to the sport of football? The only set that stood out is the black and white set for its intricate craftsmanship. As contrived as they may seem, they do pay homage effectively to Wycinanki. And like Wycinanki, they are mere decorations for a competition of champions.

Follow-up: UEFA EURO2012

Follow-up: UEFA EURO2012

Follow-up: UEFA EURO2012

Follow-up: UEFA EURO2012

Clyde is an international correspondent for Brand New. He previously wrote about the UEFA EURO2012 identity.

 

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

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