Opinions on corporate and brand identity work.

A division of UnderConsideration.

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Friday Likes 02

Friday Likes May. 11, 2012 by Armin

Industry / Tags /

Friday Likes 01

A tasty edition that includes pretzels, beer (again), and lettering.

Sigmund’s Pretzels

Friday Likes 01

You can almost taste the salt and rub shoulders with Woody Allen in this identity by Triboro for New York pretzel maker, Sigmund’s. [More / Scroll down at the link]


Dockside Brewing Co.

Friday Likes 01

A micro brewery started by three Landor colleagues and designed at their Cincinnati office, Dockside’s cans feature abstract-ish tiles of goodness that tell the story of each flavor. [More]


Rob Clarke

Friday Likes 01

One of my favorite pieces of lettering to come out of the 2011 Brand New Awards, the logo by and for logo executioner, Rob Clarke. [More]



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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