Opinions on corporate and brand identity work.

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Reviewed Dec. 12, 2014 by Armin

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From funky to traditional to scrappy, this week has a little bit of everything with work from New York, Beijing, and Budapest.

The Painted Pin by BoyBurnsBarn

The Painted Pin by BoyBurnsBarn

Located in a converted industrial warehouse in Atlanta, GA, The Painted Pin is “an upscale boutique bar, bowling and entertainment venue” with 20 lanes plus other things like bocce ball and shuffleboard. Designed by New York, NY-based BoyBurnsBarn, the identity is a mix of “British secret societies, Ivy League Prep with a dash of back alley speakeasy”. From the stylized lion to the lane numbers to the menu, everything has a fun, sophisticated sharpness (both literal and metaphorical) that gives this place a fantastic feel. Overall, just a great use of typography, graphics, and space implementation. See full project.

Fruits Shop by Mintbrand

Fruits Shop by Mintbrand

I don’t expect this design, by Beijing-based Mintbrand, to be wholly liked. More than half of it I don’t even know what’s going on because of the language but there it has a kind of graphic feng shui that makes the spare, almost unsophisticated elements work beautifully together. I mean, who uses ITC Benguiat unironically? Not only that, it looks great. The name of the place is so good too. Fruits Shop. Any questions? Of course not. See full project.

CUB by Nora Demeczky and Agnes Herr

CUB by Nora Demeczky and Agnes Herr

Designed by Budapest-based Nora Demeczky and Agnes Herr for local animation studio CUB, the identity features a pretty simple and not entirely surprising wordmark but the real hat trick comes in the implementation of the logo. Using an acrylic stencil, the designers have filled in the logo in various styles and then made lumpy frame animations that bring the textures to life. Additionally, the business cards are, literally, a blast of fun with the splatter-painted stencil logo and matching edges. See full project here.

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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