Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Friday Likes 12

Friday Likes Jul. 20, 2012 by Armin

Industry / Tags /

Friday Likes

After doing Friday Likes for 12 weeks now, I am amazed at how much international work I end up choosing. It’s not even on purpose. Today we have kids toys from Russia, on-air type stylings from Italy via Argentina, and spicy delights from Mexico.

Tomik

Tomik

Tomik is a line of wooden children toys in Russia, selling puzzles, figurines, stackables, and more. Tomsk, Russia-based Province Design Studio created a logo that clearly reflects both the products’ material and playfulness but my favorite part of the identity is a set of typefaces (or more like alphabets) that follow the same structure but are made to look like woodblocks, meccano, and a couple of other cool textures, giving the whole system a bit of subtle variety. (I’m not sure what’s up with the little train logo; that’s the only thing in the whole project that looks out of place). [More].

---

“Typographic IDs” for History Channel

History Channel

I’ll preemptively admit: this is not quite a logo, identity, or branding project. It does, however, identify… and use type… and… whatever. It’s cool. These are vintage typographic bits by Buenos Aires, Argentina-based Santiago Wardak for use in on-air idents for History Channel in Italy. You have to see them bigger and in motion with the moody footage. [More]

---

Bermellón

BEM

One of my favorite studios, Anagrama, returns to Friday Likes with this identity for Bermellón, a Monterrey, Mexico-based line of artisanal spicy candy and treats — which is a wholly Mexican thing and one of the food groups I miss the most. The logo is a little too over-stenciled for my taste but I love the Prada-ish effect it achieves and making it feel luxurious. The real delight comes from the packaging that is both insanely colorful with crazy gradient boxes and seriously stark with extremely simple black on white labels. Picoso![More]

 

Comments


Share ›

Spotted Around the web

New Logo for Sports World

New Logo for Sports World
 
Spotted Mar. 28, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Best Posts tagged with “Canada”

 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List