Opinions on corporate and brand identity work.

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Friday Likes 120
 
 

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Reviewed Mar. 6, 2015 by Armin

Industry Tags /

A little bit of everything in this week’s selections with work from Charleston, Brooklyn, and Melbourne.

Candlefish by Fuzzco

Candlefish by Fuzzco

Located in Charleston, SC, Candlefish is a store that sells high-end candles. Its name comes from the Eulachon, a type of fish that, when dried and strung on a wick, can be used as a candle. After coining the name, local design firm Fuzzco cobbled together a beautiful identity that starts with a double-fish icon that turns into the flame of a candle, a series of illustrations, and all kinds of fish references and interpretations, all in a warm color palette of gold, red, and cream. Smelling fishy never smelled (or looked) so good. See full project here.

Residency by Jules Tardy

Residency by Jules Tardy

Residency is a collective of directors and filmmakers in New York whose range of approaches is echoed by their flexible identity designed by Brooklyn, NY-based Jules Tardy. There aren’t many applications to this project like other Friday Likes but I could look at that animated GIF all day long. (I admit that this is the kind of stuff I would design myself: gridded, based on a couple of simple rules, equally-spaced shit). The monospace font choice plays great in all the shapes its placed in and the red on pastel colors provides an unexpected palette. Another nice detail is the header logo on their website. Go ahead and scroll it. Clever way of bringing the flexible identity to life online. See full project here

Jason O. Stevens by Ryan Romanes

Jason O. Stevens by Ryan Romanes

Based in Boston, MA, Jason O. Stevens is a brand and project manager with a cool acronym, JOS. (I don’t know why it’s cool… maybe because it sounds like Jaws, and someone nicknamed Jaws is someone I would want on my team. But I’m projecting, so I digress). The problem with identity for a person is that, unless you have a cool name like Vanilla Ice, there aren’t many visuals or references to funnel into a design so you end up with a typographic solution which usually leads to very basic designs. Here, Melbourne, Australia-based Ryan Romanes has put together a beautiful type solution that renders the JOS name in a stencil serif approach that leads to a great business card where one side looks like a cryptic punctuation message but the other provides the answer. Those bits and pieces from the serif are then used as an abstract graphic device that is actually a pattern that once again forms the JOS name. Very nicely and smartly done. See full project.

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