Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.


Friday Likes 16

Friday Likes Aug. 31, 2012 by Armin

Industry / Tags /

Friday Likes

Today’s Likes are all fake, not real, speculative, just-for-the-heck-of-it projects. Some designers question why other designers do this: Wouldn’t the time and energy be better spent designing something probono for a nonprofit? Yes, probably. But how else is one going to satisfy the longing for designing for our dream clients? I love fake design projects: They are the equivalent of hitting the gym and lifting weights to get stronger, leaner, meaner — it may not always be pretty, but eventually leads to results.

American Airlines (Not Real)

American Airlines (Not Real)

One of the things I like about self-initiated, fake projects is when designers do something that would just never fly. (Get it? Fly?). American Airlines would never look like this; everything about it is wrong for the kind of in-flight experience and current identity of AA. But why not? Why couldn’t American Airlines feel like a rugged, globetrotting hipster? The best part of this project, by Cyprus-based Anna Kovecses, is the color and texture palettes, which give it both a nostalgic and too-cool-for-school patina. [More].


Wikipedia (Not Real)

Wikipedia (Not Real)

Focused more on the website than the identity, this comprehensive redesign of Wikipedia by Lithuanian agency New! does more to change the branding and experience of using the massive site than if they had simply redone the identity. Wikipedia’s brand is its content and its website. The proposed identity is pretty much uninspired and the home page pretty much a Google-home-page wannabe, but in defense of New!’s effort, it does show how much room for improvement there is in the otherwise drab world of Wikipedia. They also suggest some clever ideas for interacting with the content by saving quotes and connecting articles. [More]


Jeremy Lin (Not Real)

Jeremy Lin (Not Real)

All the great NBA players have very recognizable logos — from MJ’s jumpman to LJ’s crown — so why shouldn’t JL, one of the greatest Cinderealla stories ever, have its own fancy logo? Philippines-based AJ Dimarucot has done this nice logo that focuses on his initials, JL, and then somewhat confusingly switches between “IN” (as in Jeremy LIN) and “17”, Lin’s jersey number. I prefer the “17” version, as the “IN” is slightly hard to read. Dimarucot also serendipitously created a cross in the negative space, which is appropriate since it is well known that Lin is very proud a Christian. The logo and application aren’t perfect, but it’s a fun effort that doesn’t look far-fetched at all. You could definitely see this at your local Foot Locker (or equivalent sports store around the world). [More]



Share ›

Spotted Around the web

Spotted Feb. 22, 2017
Spotted Feb. 22, 2017
Spotted Feb. 21, 2017

Pinned Recent, Big Stories

Posted Jan. 4, 2017

Curated Best Posts Tagged “Blue”

Posted Jan. 26, 2017
Posted Dec. 5, 2016


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List