Some crisp modernism sandwiched in between two highly expressive breweries this week, with work from Glasgow, New York, and Buenos Aires.
Commonwealth Brewing Co. by Thirst
Commonwealth Brewing Co. is a microbrewery in Virginia Beach, VA, that honors “farmhouse traditions, huge hop American styles, and the complex depths of wild fermentations.” I don’t know what farmhouse tradition says “Ye shalt have wicked-ass packaging” but the cans designed by Glasgow, UK-based Thirst are wicked-ass, which I know isn’t even a term anyone uses but that’s how off the spectrum these cans are. The textures were created by letting different oils, vinegars, and inks interact and they abstractly represent the funky names of the beers: Wapatoolie, Papi Chulo, Marvolo, and Aureole. The logo and typography are arguably too light but the backgrounds are so awesome and distinctive that they would be easily identified on store shelves (even though most sales happen at Commonwealth’s facility and tasting room in a renovated fire station). See full project
Modern by Dwell Magazine by Collins
Modern by Dwell Magazine is a new line of home products available exclusively at Target designed in partnership with Dwell magazine with a minimalist, modern aesthetic. The identity and packaging, designed by New York, NY-based Collins, working with the Target Creative Team, has a stunning simplicity and sharpness that hinges on a great wordmark for “Modern” that always sits perpendicular to the canvas (be it a box or a hang tag) creating some great tension. The yellow, gray, and black color palette is unexpected for a mainstream home decor product and it helps accentuate the product photography and I’m sure it has a fantastic shelf presence at the visually-overloading environment that is Target. Bonus points for beautiful project photography. See full project (Via BP&O)
Filidoro Artesanal by Tricota
Filidoro Artesanal is a microbrewery in Buenos Aires, Argentina, with a rooster-fronting identity designed by local firm Tricota. The rooster has a great, rugged personality with a multi-photocopied texture that makes for a cool recurring aesthetic. I love how they have pimped the rooster for the different beers, keeping the same expression throughout but adding funnily embarrassing flourishes like a pompadour, a monocle, and Irish hat. No offense to anyone who wears these on a regular basis. The typography is a little on the urban lumberjack hipster aesthetic but it goes really well with the rooster drawing, works great with the low-fi applications, and clearly shows a company wanting to have fun with its product. See full project