Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.


Friday Likes 35

Friday Likes

Simplicity is the theme of today’s likes.

Augusta Ventures

Augusta Ventures

Nothing too fancy, snazzy, or sassy here. Just a good, old fashioned, smart monogram by Moving Brands for Augusta Ventures, a “litigation-funding venture that supports those unable to bear the cost of legal fees.” At first glance it may look like an abstract icon, but it’s obviously two “A”s mirrored without their outside legs forming a “V” in the middle. But where it really got me was in the monogram’s diagonal alignment with the name underneath, where the “A”s in “AUGUSTA” also have their outer legs chopped off and match the angle of the monogram. Just lovely attention to detail. [More].




Described as a modern mexican saloon but “without Mexican hats, moustaches or mariachis” by its Monterrey, Mexico-based designers, Manifiesto Futura, Doméstico will make you feel manly enough with their Big Gulp-sized bottles of pulque. The sophisticated and minimalist black and white with hints of copper extends from the stationery to bottle labels. Mexican hats or mariachis are definitely not appropriate with such color palette but perhaps the Tijuana Zebra is? [More]


Querida Carmen

Querida Carmen

I’m a sucker for packaging with pretty illustrations and this set of soup cans from Spanish producer Querida Carmen designed by Barcelona-based Grafica with illustrations by Lis Beltran look as tasty as the idea of paella right about now. The big, colorful illustrations are nicely offset by the postage-stamp-like logo and simple typography. [More]



Share ›

Spotted Around the web

Spotted Feb. 22, 2017

Pinned Recent, Big Stories

Posted Jan. 4, 2017

Curated Best Posts Tagged “Blue”

Posted Jan. 26, 2017
Posted Dec. 5, 2016


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List