Opinions on corporate and brand identity work.

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Friday Likes 48

Friday Likes Jun. 7, 2013 by Armin

Industry / Tags /

Friday Likes

Burgers that go boom, logos that turn corners, and hearts to melt your eyes are all part of this week’s Likes.

Boom Burger

Boom Burger

For Boom Burger, a Jamaican-infused burger joint in London, local firm Yawn Creative spared no subtlety when it came to making the identity feel explosive or Jamaican. The color palette screams reggae and the main logo and secondary icons are all about to literally go boom. And… plantain fries? Need. [More].


Public Art Fund

Public Art Fund

A non-profit in New York, Public Art Fund helps fundraise, organize, and mount contemporary art exhibits in public spaces around every corner of the city — which is what the logo, in the shape of an arrow, represents. Designed by Tender Creative (now part of VSA Partners) the wordmark is a deceivingly simple execution that in the wrong hands (and with the wrong kerning) would have been a disastrous result. The identity uses bright magenta (obviously not shown above) for added impact and the arrow can also be adapted to the different exhibits (as shown above). [More]




What would Friday Likes be without Mexican firm Anagrama? Their latest is for Cocolobo, a Mexico City boutique for high-end women’s clothing. A stark color palette and unassuming Didone provide the luxury aesthetic while the red heart provides a restrained burst of edge. The heart patterns, which could be cloying as hell in another project, look downright sexy. [More]



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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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