Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.


Friday Likes 49

Friday Likes Jun. 14, 2013 by Armin

Industry / Tags /

Friday Likes

Today I am dedicating Friday Likes to a single project.

Google Visual Assets Guidelines

Google Visual Assets Guidelines

For such a long time Google had ignored its aesthetics in favor of its algorithms, functionality, and ad-selling superpowers that we just took it for granted that any Google product would look like shit, starting with its barebones home page and unadorned search results. There is nothing wrong with simplicity and straightforwardness but that didn’t mean stuff had to look like just one step above Netscape circa 1999. For a company infamous for battling (and testing) over 41 shades of blue their visual design was always disappointing. But things have been changing dramatically over the last couple of years with every product getting handsome and beneficial aesthetic improvements that enhance the experience making information easier and more pleasant to access. Logos are flatter, icons are clearer, typography is better typeset, and colors are more consistent. And when you look at this two-part project posted on Behance you will see where it’s all coming from — if not the exact ingredients that you might encounter on a day-to-day basis at least the principles and driving decisions that inform the way Google looks-and-feels today. The guidelines themselves are also excellent: clear, well written, entertaining, and simply pretty to look at. Who would have thought? [Part 1 / Part 2].



Share ›

Spotted Around the web

New Logo for Wipro

New Logo for Wipro
Spotted Jun. 23, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Notable Italics



Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List