Opinions on corporate and brand identity work.

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Reviewed Aug. 23, 2013 by Armin

Industry Tags /

A good dose of proper simplicity and starkness — sometimes confused with hipsterism — with work from Singapore, Copenhagen, and New York.

The Swap Show by Foreign Policy Design Group

The Swap Show by Foreign Policy Design Group

Some designers object to celebrating design for designers by designers and that’s okay, but then you would be missing out on sexy minimalist stuff that has no deeply rooted motives other than being all sexy and minimalist and stuff and get designers’ attention. For The Swap Show, “an exhibition exchange between design studios and creative agencies from cities around the world,” Singapore-based Foreign Policy Design Group designed a trendy-in-all-the-right-places identity that exudes swap-iness. The first cross-exhibition will be between studios of Singapore and Barcelona. See full project.

Karamelleriet by Bessermachen Designstudio

Karamelleriet by Bessermachen Designstudio

For Karamelleriet, a Danish boutique maker of caramel-based confections, Copenhagen-based Bessermachen Designstudio created a delicious line of packaging with such a great color palette that it might actually steal the caramel’s thunder. The script logo (which is fine but not amazing) is very nicely offset by very straightforward typography and some industrial-strength notches and angled die-cut in the label that give it a nice balance of feminine and masculine, delicate and bold, and ohmygod I want caramel right now. See full project.

Found Objects by Matt Delbridge

Found Objects by Matt Delbridge

This is my kind of flexibility. The logo for Found Objects Music Productions New York-based Matt Delbridge is an “FO” monogram that comes in very different configurations of the same flavor. A nice blend of weirdo and minimalism that goes quite well with the three Yale School of Music alumni who make up this team of composers. See full project.

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