Opinions on corporate and brand identity work.

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Reviewed Jun. 20, 2014 by Armin

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A decidedly strange-ish and unexpected collection of projects this week, with work from Toronto, Skopje, and Camperdown.

Lucky 21 by Blok

Lucky 21 by Blok

Lucky 21 is a film production company specializing in commercials that is located in Dallas, TX and opening an office in Los Angeles, CA, for which they needed an identity to stand out. Toronto-based Blok created a sophisticated yet slightly off-kilter identity for them, with an almost fashion-label-like “L21” monogram and a wild range of patterns that visualize concepts like “voracious”, “fixated”, “maniacal”, and more. It’s not completely obvious what any of it is upon first glance but it’s certainly eye-catching. See full project

Wearetheshit by Miki Stefanoski and Anastazija Manasievska

Fazer Café by Kokoro & Moi

I will be upfront about this and state that this is not necessarily “great” design but damn if it doesn’t make me happy that somebody has gone to there. Wearetheshit (or Wats) is a 500-square-feet (150-squared-meters) lounge bar and night club in Belgrade full of attitude. And shit. Adopting the slang for being awesome — as in “We are the shit because we all read a blog about logos every fucking day” — the identity makes no apologies for its name and uses a mint-colored dollop of poop as its logo, along with a handful of shit-based rebuses. (Wow, I never thought I would say “shit-based rebuses” in a critique). Designed by Skopje, Macedonia-based Miki Stefanoski and Anastazija Manasievska, the identity is humorous, night-club-ish, and Eastern European-ish. In the project page there is a bunch of other more trendy, abstract-shape-based stuff that looks good but it’s not so much the shit. See full project here.

Natasha Cantwell by Christopher Doyle & Co.

Wearetheshit by Miki Stefanoski and Anastazija Manasievska

For well-known, New Zealand photographer Natasha Cantwell, Christopher Doyle & Co. used her last name for a humorous, verbal identity. So Natasha can photograph well but Natasha cant whistle well and Natasha cant dance well, etc. It’s infinitely endearing and the deadpan approach along with the matter of fact photography add up to an engaging presentation. See full project.

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