Originally launched in 1991 as a news network, GNT: Globosat News Television is part of the 34-channel line-up of the Brazilian television network Globosat. Two reinventions later, the channel dropped the meaning of its acronym, going solely with GNT and changing its scope to cater to a female audience since 2003, showing original programming as well as American imports like The Oprah Winfrey Show, Weeds, Nigella, and Late Show with David Letterman. Back in March — sorry for the delay — GNT revised its logo and introduced a new on-air identity designed in-house.
Images and videos sourced from IdeaFixa, who has the full story (in Portuguese). They have some nice photos of GNT’s office with the work in progress.
The equivalent of a full moon, the old logo featured a fool swoosh, creating the appearance of a complete circle. So a big thank you, first and foremost, to the in-house team for removing it and to the corporate officers for allowing it. Since the channel has been through a few transformations it was probably a good idea to keep the old wordmark to make sure current viewers didn’t think another big change was coming. I don’t have any strong feelings against or in favor of the wordmark, it’s not bad but it’s not great. The new version certainly improves it with better proportion and a less extreme contrast between thicks and thins, which I’m sure were getting lost on TV when the logo went smaller.
The on-air look is pretty great. There are a couple of things I really enjoy: the way the logo moves, bounces, and blurs along with the live-action footage, perhaps cheesy at times, but playful for the most part; and the springy, blurry rectangle that frames the information, providing a very dynamic layering of color and textures. Overall this is a great redesign that seems to fit the programming and audience perfectly.