Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Hong Kong Philharmonic

Noted Oct. 1, 2012 by Armin

Industry / Culture Tags /

Hong Kong Philharmonic Logo, New

About: (Est. 1957) “The Hong Kong Philharmonic (HK Phil) is one of Asia’s leading orchestras. Enriching Hong Kong’s cultural life for over a century, the HK Phil has grown into a formidable ensemble of Chinese and international talents, attracting world-class artists to collaborate on its stage. The HK Phil annually touches the lives of over 200,000 music lovers through more than 150 performances.”

Design by: N/A

Ed.’s Notes: Bigger view of the logo plus introduction video below (or after the jump).

Relevant links: Logo introduction.

Quote: “The new identity represents the swinging movements of the baton in the hand of the conductor as if it were a wand in the hand of a wizard, creating and orchestrating magical experiences that are at once elevating, enriching and enchanting.”

Hong Kong Philharmonic

Thanks to Sprite for the tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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