About: (Est. 2013) “HOP stems from the alliance between 3 regional airline companies (Airlinair, Brit Air and Regional) within the Air France group. Thanks to its powerful network combined with the efficiency of its over 3,000-employee staff, the company is THE new transport solution for inter-regional flights, in France and Europe.”
Design by: Brandimage.
Ed.’s Notes: Between Joe on the main side and this, the French are stealing all our words. Nice, simple logo. Tail fin is kind of crazy and hard to read. Bigger view of the logo and livery sample below (or after the jump).
Select quote (from media kit): “The name “HOP!” evokes rapidity and the ease with which travellers can get from point A to B. Synonymous with agility, HOP! illustrates its capacity to bounce back and adapt to customers’ needs. The simple typography and red colouring featured in the HOP! logo illustrates the Company’s flexibility in a creative and playful manner. Positioned alongside a slanted exclamation mark, symbolizing an aircraft’s take-off, HOP! illustrates an ambition for reactivity and mobility.”