Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.



Noted Jan. 30, 2013 by Armin

Industry / Aviation Tags /

Hop! Logo, New

About: (Est. 2013) “HOP stems from the alliance between 3 regional airline companies (Airlinair, Brit Air and Regional) within the Air France group. Thanks to its powerful network combined with the efficiency of its over 3,000-employee staff, the company is THE new transport solution for inter-regional flights, in France and Europe.”

Design by: Brandimage.

Ed.’s Notes: Between Joe on the main side and this, the French are stealing all our words. Nice, simple logo. Tail fin is kind of crazy and hard to read. Bigger view of the logo and livery sample below (or after the jump).

Relevant links: HOP press release. HOP press images (more liveries and ads). HOP media kit (PDF).

Select quote (from media kit): “The name “HOP!” evokes rapidity and the ease with which travellers can get from point A to B. Synonymous with agility, HOP! illustrates its capacity to bounce back and adapt to customers’ needs. The simple typography and red colouring featured in the HOP! logo illustrates the Company’s flexibility in a creative and playful manner. Positioned alongside a slanted exclamation mark, symbolizing an aircraft’s take-off, HOP! illustrates an ambition for reactivity and mobility.”

Hop! Logo, New

Hop! Logo, New

Thanks to Gerben Dollen for the tip.



Share ›

Spotted Around the web

New Logo for Opel

New Logo for Opel
Spotted Jun. 20, 2017

New Logo for Freshdesk

New Logo for Freshdesk
Spotted Jun. 19, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Notable Italics



Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List