BY Armin

Howling at the Ball

While it was the LA Lakers that lost to the Boston Celtics in this year’s NBA Finals, perhaps the most devastated losers were the Minnesota Timberwolves that traded their 10-time All-Star for a handful of younger players: It was like watching your ex boyfriend or girlfriend break up with you, then seeing him or her marry the greatest catch, have kids, and live in a white picket fence house with a golden labrador retriever. So, maybe unrelated, a little facelift was in order for the Timberwolves, who unveiled a refreshed primary logo during last week’s NBA Draft. It’s a fun game of spot the differences, and there are some nice tweaks like the highlight in the wolf’s face, and the lettering is less fangy.

Along with the revisions to the primary logo, the Timberwolves introduced two alternate logos. The first is just the wolf from the primary logo, and the second is an integration of the wolf with a basketball — it’s interesting that, for the last dozen years, the Timberwolves were one of the few teams without a basketball in their primary or alternate logos. The second alternate is also a nod to the team’s original logo. Designed by Adidas, the new logos are a nice update and extension from the original without reinventing the wheel. Hopefully, in the search for a new Garnett, the Timberwolves won’t settle for a — bad pun alert! — rebound relationship.

Thanks to Sara Ronald for the tip.

\n\nWhile it was the LA Lakers that lost to the Boston Celtics in this year's NBA Finals, perhaps the most devastated losers were the Minnesota Timberwolves that traded their 10-time All-Star for a handful of younger players: It was like watching your ex boyfriend or girlfriend break up with you, then seeing him or her marry the greatest catch, have kids, and live in a white picket fence house with a golden labrador retriever. So, maybe unrelated, a little facelift was in order for the Timberwolves, who unveiled a refreshed primary logo during last week's NBA Draft. It's a fun game of spot the differences, and there are some nice tweaks like the highlight in the wolf's face, and the lettering is less fangy.

Many thanks to our ADV @ UnderConsideration Partners