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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Online
Publishing
Events & Judged Competitions
Writing
Graphic Design
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY Armin
HP Called, it Wants its Logo Back
In August of 2008 we reported on HP (Hewlett-Packard) shedding its rectangle for a simple circle shape. I am happy to report that we now know HP’s rectangle was found by AJC, the online edition of the Atlanta Journal-Constitution. Apparently, the AJC can’t seem to figure out an original logo, as the old one was reminiscent of another bastion of online news, the A.V. Club, and while I’m not one to typically say “this logo reminds of…” I think it’s worth pointing out here because this logo could be something unique: The lowercase “ajc” letters provide a great set of letterforms to work with and it’s a shame that all they can do is select something from the Font menu and put it in a generic holding shape.
Thanks to Junghoon Park for the tip.
DATE: Feb.09.2009
POSTED BY: ArminCATEGORY: Media COMMENTS:
TAGS:
![\"AJC](\"http://www.underconsideration.com/brandnew/archives/ajc_logo.gif\"){kind=logo}
\n\nIn August of 2008 
Books about logo design, the designers that create them and the meaning of branding.
