Late last month, Major League Soccer announced that a new expansion team will join the league in 2015: New York City Football Club (NYC FC). This will bring soccer to the New York metropolitan area and perhaps also ignite yet another “crosstown” rivalry — a la Yankees vs. Mets, Knicks vs. Nets — with the other MLS team, New York Red Bulls that play in the less glamorous suburb of Harrison, New Jersey. Less than a month after the announcement, two soccer and design aficionados have taken it upon themselves to design a proper identity for the new team.
I really like the subway token feel of the primary mark, it’s the first use of the multi-stroke trend that makes sense and actually adds meaning to the logo. The secondary mark feels a little flimsy by comparison and hard to read at smaller sizes. Typography is edgy and contemporary. Cap looks almost like it belongs on a cop or firefighter, hence: win.
I love the old-school feel of the FC monogram and the ambition that you wouldn’t even need to say “NYC”. I bet legal would have a difference of opinion. The flared approach to the pentagon is a nice contrast to the more basic shape of Hyperakt’s proposal and adds to the vintage feel. Unis are sexy. The hoodie is something I need, hence: win.