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This is a very old entry — images are small, formatting is off.

 

In Brief: NYC Football Club Sparks Imagination

Reviewed Jun. 6, 2013 by Armin

Industry / Tags /

NYC FC Designer Proposals

Late last month, Major League Soccer announced that a new expansion team will join the league in 2015: New York City Football Club (NYC FC). This will bring soccer to the New York metropolitan area and perhaps also ignite yet another “crosstown” rivalry — a la Yankees vs. Mets, Knicks vs. Nets — with the other MLS team, New York Red Bulls that play in the less glamorous suburb of Harrison, New Jersey. Less than a month after the announcement, two soccer and design aficionados have taken it upon themselves to design a proper identity for the new team.

1) HyperaktProject page

NYC FC Designer Proposals

Concept.

NYC FC Designer Proposals

Logos.

NYC FC Designer Proposals

Color palette.

NYC FC Designer Proposals

Uniforms.

NYC FC Designer Proposals

Apparel.

I really like the subway token feel of the primary mark, it’s the first use of the multi-stroke trend that makes sense and actually adds meaning to the logo. The secondary mark feels a little flimsy by comparison and hard to read at smaller sizes. Typography is edgy and contemporary. Cap looks almost like it belongs on a cop or firefighter, hence: win.

1) Mark WillisProject page

NYC FC Designer Proposals

Concept.

NYC FC Designer Proposals

Logo.

NYC FC Designer Proposals

Color palette.

NYC FC Designer Proposals

Uniforms.

NYC FC Designer Proposals

Apparel.

I love the old-school feel of the FC monogram and the ambition that you wouldn’t even need to say “NYC”. I bet legal would have a difference of opinion. The flared approach to the pentagon is a nice contrast to the more basic shape of Hyperakt’s proposal and adds to the vintage feel. Unis are sexy. The hoodie is something I need, hence: win.

 

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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