Opinions on corporate and brand identity work.

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In Brief: Starbucklers vs. Rollergirls

Reviewed May. 26, 2008 by Armin

Industry / Tags /

Rat City Rollergirls Vs. Starbucks

Seattle’s Rat City Rollergirls of the Women’s Flat Track Derby Association are facing opposition from their hometown coffee empire, Starbucks. When the Rollergirls attempted to register their logo so that they could be included in a videogame, conflict arose. Starbucks asked the U.S. Patent and Trademark Office to hold off on registering the Rollergirls logo as they might oppose the filing — just like Apple did recently against GreeNYC. It’s hard to not admit the similarities in construction of the logo, but they are decidedly of different spirit. I would guess it would be in the best interest of good will that Starbucks not be a-holes on this one. Plus, any logo that dares to put Verdana on a curve deserves to stick around. [Thanks to Nick Collecchi for the item]



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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