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This is a very old entry — images are small, formatting is off.


Institute of Cancer Research

Noted Oct. 9, 2012 by Armin

Industry / Non-Profit Tags /

Institute of Cancer Research Logo, Before and After

About: (Est. 1909) “The Institute of Cancer Research, London, is one of the world’s most influential cancer research institutes, […] ranked as the UK’s leading academic research centre, and leads the world at isolating cancer-related genes and discovering new targeted cancer drugs. […] As a college of the University of London, the ICR also provides postgraduate higher education of international distinction. It has charitable status and relies on support from partner organisations, charities and the general public.The ICR’s mission is to make the discoveries that defeat cancer.”

Design by: Saffron

Ed.’s Notes: Bigger view of the logo and some kind of logo sample sheet below (or after the jump). Logo inspired by the Fibonacci sequence.

Relevant links: Press Release. FAQs about the logo.

Selected quote: “A new logo features a series of coloured bars reminiscent of the bands on a gel, stained sections of chromosomes or drug capsules — representing the ICR’s research and the benefits it brings for patients. The bars increase in size in proportion to the mathematical Fibonacci sequence, combining with the optimistic colour palette to convey a sense of progress, discovery and innovation.”

Institute of Cancer Research

Institute of Cancer Research



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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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