About: (Est. 1909) “The Institute of Cancer Research, London, is one of the world’s most influential cancer research institutes, […] ranked as the UK’s leading academic research centre, and leads the world at isolating cancer-related genes and discovering new targeted cancer drugs. […] As a college of the University of London, the ICR also provides postgraduate higher education of international distinction. It has charitable status and relies on support from partner organisations, charities and the general public.The ICR’s mission is to make the discoveries that defeat cancer.”
Design by: Saffron
Ed.’s Notes: Bigger view of the logo and some kind of logo sample sheet below (or after the jump). Logo inspired by the Fibonacci sequence.
Selected quote: “A new logo features a series of coloured bars reminiscent of the bands on a gel, stained sections of chromosomes or drug capsules — representing the ICR’s research and the benefits it brings for patients. The bars increase in size in proportion to the mathematical Fibonacci sequence, combining with the optimistic colour palette to convey a sense of progress, discovery and innovation.”