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This is a very old entry — images are small, formatting is off.

 

Ipro

Noted Jan. 29, 2013 by Armin

Industry / Technology Tags /

Ipro Logo, Before and After

About: (Est. 1989) “Ipro is a global leader in the development of advanced software solutions used by legal professionals to streamline the discovery process. Ipro’s worldwide network of corporations, law firms, government agencies, and legal service providers rely on Ipro’s Enterprise platform to organize, review, process, and produce litigation data of vast sizes and complexity levels more efficiently and cost-effectively than ever before.”

Design by: N/A.

Ed.’s Notes: Posted mainly because we need a front-runner to Worst B-Side of the year. We could also award the “before” logo an honorary Worst Of.

Relevant links: Press release.

Select quote: “Ipro’s former logo, a blue diamond signifying the company’s longstanding history, will be replaced on all collateral moving forward with a fresher, more colorful image. The three distinct colors and shapes coming together into one spherical design represent not only the integration of Ipro’s three flagship products but the synergy that must exist between the three primary verticals of the electronic discovery: the law firm, the corporation, and the legal service provider.”

Thanks to James I. Bowie for the tip.

 

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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