Opinions on corporate and brand identity work.

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Levi’s Horse Badge

Levi's Horse Badge

Linked Feb. 19, 2016 by Armin

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So you know: Where the Levi’s Two Horse® logo came from, or, dispelling the rumor that it’s a racist logo that depicts how slaves were punished in a similar style — an issue that Levi’s deals with regularly it seems. Visit link

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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