The Winners of the 2011 Brand New Awards are now available for purchase as a book or website.
Videos of the 2012 Brand New Conference are now available for purchase — ditto the program and poster.
Rexall
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- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
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Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
A B-Side BY Armin
Lupus Foundation of America
About: (Est. 1977) “The Lupus Foundation of America is the only national force devoted to solving the mystery of lupus, one of the world’s cruelest, most unpredictable and devastating diseases, while giving caring support to those who suffer from its brutal impact.”
Design by: Siegelvision.
Ed.’s Notes: I get the concept, I just wish the execution were competent. The result is painfully amateurish.
Relevant links: Press release.
Select quote: “The organization’s new positioning strategy, messages, and tag line — Help Us Solve the Cruel Mystery — were created in collaboration with the New York branding team Siegelvision, headed by brand guru Alan Siegel. The riveting phrase “cruel mystery” inspired the Siegelvision team to create the new Lupus Foundation of America logo which features a strikingly positioned question mark in place of the letter “P” in the word lupus.”
“The centerpiece of the education effort is a 45-foot bus with eight interactive exhibits and displays, where visitors can experience what it is like to live with lupus, reinforcing the urgent need to end the disease’s brutal impact.”
Thanks to Colette Ford for the tip.
DATE: Nov.15.2012
POSTED BY: ArminCATEGORY: Non-Profit The B-Side COMMENTS:
TAGS: question, Sans Serif, uppercase,
![\"Lupus](\"http://www.underconsideration.com/brandnew/archives/lupus_foa_logo.gif\"){kind=logo}
Books about logo design, the designers that create them and the meaning of branding.
