Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Moscow Design Museum on the Grid

Reviewed Mar. 20, 2012 by Armin

Industry / Culture Tags /

Moscow Design Museum Logo, New

Set to open its first exhibition this year, the Moscow Design Museum is “an international exhibition and education platform and the first, the only and the unique design museum in Russia. It is a space where the general public will be able to view the best examples of international and Russian design.” Founded by Alexandra Sankova, Nadezhda Bakuradze, Stepan Lukyanov, and Valery Patkonen — four independent creatives — the museum will have a home base in Moscow’s Artplay culture center but it is mainly imagined as a nomadic, pop-up museum. Its identity has been designed by Amsterdam-based Lava, who also share a partner role in the museum, advising on content and vision.

Logo construction and variations.

Moscow Design Museum

Moscow Design Museum

Moscow Design Museum

Inspired by old Russian glass patterns, like these, the icons for the logo are generated on a hard-angled grid that can render dozens of interesting shapes, resulting in a flexible logo with many variations but a very distinct DNA across all of them. The icon sits big and monolithic next to a simple and very serious, condensed, rounded sans serif — a contrast that works very well.

With the wordmark working on its own as well, the icons become an attention-demanding pattern that when used sparingly as in some of the applications shown below is quite beautiful and contemporary but when let loose as in the museum’s website it can become annoyingly distracting to the point of queasiness. Overall, the identity is energetic and unique, avoiding all possible Russian constructivism clichés that Lava even admits, in this interview with Fontanel, they explored and were duly rejected.

Moscow Design Museum

Moscow Design Museum

Moscow Design Museum

Moscow Design Museum

Thanks to Thomas Fontanel for the tip.

 

Comments


Share ›

Spotted Around the web

New Logo for Conmebol

New Logo for Conmebol
 
Spotted May. 25, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Best Posts with Script Logos

Brandiose is Grandiose

Brandiose is Grandiose
 
Posted Feb. 9, 2012

Little Chef, Big Dreams

Little Chef, Big Dreams
 
Posted May. 19, 2011
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List