BY Armin

Música Muy Caliente

Available in the U.S., Latin America and Europe, HTV (Hispanic Television) is a music channel broadcasting the best Latin and Hispanic music videos. Launched in 1995, it was acquired in 2007, along with other channels, by Turner Broadcasting System Latin America. This past April, it launched a new identity designed by Turner’s own Latin in-house design group based in Argentina, InJaus. (In Spanish, that spelling would be pronounced as “in-house”.)

Launch party that shows some of some bubbling HTV logos and some hot people. Image source.

Before writing this post I wasn’t aware of HTV and, if you had asked me what their previous logo was for, I would have never guessed it was for a Latin music channel. I’m not sure I would be able to pinpoint what this new logo was for either, but the visual cues are much more evident: It’s more bubbly, more pop, more fluid… it just feels like it belongs to the channel much more. The letterforms are actually quite interesting, if just a little unrefined. And the holding shape, while trendy and overused, works pretty decently in this logo and also as a bubbling application. In one of the news items I was reading about it, it tried to explain that the new identity was about “generating heat,” so depending on your idea of visualizing heat generation this might be right on the spot.

Unfortunately the HTV web site requires that you use Internet Explorer so, because this is not 1999 and Microsoft abandoned the OS X ship years ago, there is probably some information or visual application that I may be failing to provide. But I believe you get the gist.

Thanks to Diego G. Díaz Giammarino for the tip.

\n\nAvailable in the U.S., Latin America and Europe, HTV (Hispanic Television) is a music channel broadcasting the best Latin and Hispanic music videos. Launched in 1995, it was acquired in 2007, along with other channels, by Turner Broadcasting System Latin America. This past April, it launched a new identity designed by Turner's own Latin in-house design group based in Argentina, InJaus. (In Spanish, that spelling would be pronounced as \"in-house\".)

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