MTV: More TV, Less M

Last year, exactly around this time, when we were thinking about what brand to spoof on April Fools MTV was the runner-up, but only because we thought no one would ever believe that the MTV logo would change. Ever. Now that the time of change is finally here — almost 29 years after MTV and its logo, debuted on August 1, 1981, at 12:01 a.m., to that unmistakable guitar riff — well, not much has really changed, other than what we all already knew. MTV is not about music anymore, and its new logo dispenses with the hindering description of “Music Television.”

“If you watch the channel, you’ve seen that it’s definitely going in a new direction,” said Exarhos. “We really wanted to see the logo featured in a new way, and this was really meant to be able to house all the great things that are happening at MTV at any given time.”

“I’ve been at MTV a long time, and as it was reinvented over the years and maintained sort of a fluid nature, we never touched our logo, which is sort of ironic,” Exarhos said. “It’s a fantastic, iconic logo, but it wasn’t working for us in a way that we needed it to anymore. It needed to express more about what MTV is today, not what it was in 1981.”

“From a truly design perspective, we didn’t look at losing ‘music television’ for any other reason than from a functionality standpoint.”
— Tina Exarhos, executive vice president of marketing and multiplatform creative projects for The Daily News

Created by MTV’s in-house design staff, the revised logo, and apologies if I’m just pointing out the obvious, has cleaned up the “TV” lettering by removing some of the bumps it originally had and smoothing its curves, it has also widened the white lines that give it its dimensionality and, most daringly, has simply chopped off the end of its legs giving it an odd, stumpy feel (perhaps a nod to MTV’s top star at the moment, Snookie). For those that didn’t grow up on MTV and Frosted Flakes, this change isn’t significant as the logo and its endless permutations, hold no nostalgic value; in fact, I bet the more streamlined and less fuzzy approach is welcome. And as new MTV viewers come along, the simplified logo serves as more of a branding icon rather than the cult badge it used to be. But, of course, I can’t help but judge as what it was and, in its new form, the MTV logo looks like an old friend who just got unflattering plastic surgery, one tuck and one pull too many that have left a memory of what used to be there.

The other aspect of the new logo is that, instead of its chameleon personality, now it is literally an empty vessel for the stars of MTV, who populate the logo to give it its substance — perhaps an oxymoron. This is the oldest trick in the book for flexible identities and it fails to feel contemporary or cutting-edge. Watching MTV for a few minutes last night, I have to admit that the logo does not look too bad on screen, sitting nicely in its corner. The one or two logo animations that I saw were acceptable but short of inspiring, something you could count when you never knew what to expect next from MTV idents.

So, yes, MTV has changed, but so have those of us that turned to MTV before YouTube for the latest music video, and it’s probably best that we all just go our separate ways.

Thanks to Vinu Chaitanya for first tip.

Armin’s comment is:

When commenting, hit “submit” only once. I know it’s slow, still working on a solution. So, comment, hit submit then go pee or something, come back and the comment should be up.

On Feb.10.2010 at 07:06 AM

Larry W’s comment is:

You said it best, this basically is the next evolution of the logo.

They literally just cropped the old logo so it was more square and got rid of the illusion that they had anything to do with music.

Now, I screamed like a kid when the Nickelodeon logo was changed, but this one I’m OK with. Like you said, its not so much a cultural badge anymore, some revolutionary icon for teenagers to get behind; its just another channel.

It works, it fits, and its still works at being cool, 100% customizable, and something fun to work with.

On Feb.10.2010 at 07:18 AM

Iulian’s comment is:

A new direction, as in “16 and Pregnant” for example? Some of the shows on MTV really show the vision and strategy behind the brand… Maybe in a few years they should just replace the M with an R, for Reality Show TV. Much more appropriate. Oh, wait, there already is a Reality TV. Tough call.

On Feb.10.2010 at 07:30 AM

Harper’s comment is:

As sad as I am to see the old logo go I have to remind myself that I can’t really claim ownership of the MTV culture anymore. I’m just too old and I don’t watch it. Besides, this is no longer the same channel I used to watch.

From a purely analytical perspective i think this is a great update to a very successful logo, which is hard to do. The new logo seems to slide effortlessly into a media landscape filled with facebook and twitter while still standing apart from the others as a true vanguard of culture.

On Feb.10.2010 at 07:31 AM

ScottyM’s comment is:

One word: squat.

Terrific commentary by the executive ‘who’s been there too long’ using both ironic and iconic in the same quote.

On Feb.10.2010 at 07:42 AM

jonathan’s comment is:

Nice clean up and update. Line work is better, and I think this does work better for what the brand has become.

LOL at Armin’s “submit and go pee”

On Feb.10.2010 at 08:12 AM

buruno’s comment is:

At least they could have gotten rid of the perspective completely instead of removing it from the bottom part of the M, which looks awkward (and not in a Escher-ish way).

A flat M. That would be a striking and exciting update for me.

And, omg, what is that guy showing his boobies?

On Feb.10.2010 at 08:16 AM

ondrej’s comment is:

i was actually waiting like 20 seconds for the image to finish loading…

On Feb.10.2010 at 08:16 AM

buruno’s comment is:

Regarding the issue with comments, when I submit a comment, I wait just a little, then open the same post page in another tab to see if it was published. If so, I close the tab in which I posted it.

I hope it helps.

On Feb.10.2010 at 08:24 AM

j.goforth’s comment is:

For what its worth, without doing any actual measurements, it looks like they switched the “M” from being 4:3 to 16:9 to match to current change in default TV ratio.

On Feb.10.2010 at 08:24 AM

jfh’s comment is:

The new logo has an aspect ratio closer to the 16:9 of modern HD TV screens. The old logo is more of the 4:3 of traditional TVs.

Not sure of the wisdom in matching your logo proportions to the TV screen itself, but surely that was part of the consideration here.

On Feb.10.2010 at 08:42 AM

Peter O'Connell’s comment is:

The new MTV logo smells like New Coke.

On Feb.10.2010 at 08:43 AM

Jason Laughlin’s comment is:

I’m neither here nor there on the logo frankly. But why do they insist on such underwhelming animations and station IDs. It’s depressing. Not as depressing as their shows, but jeez.

On Feb.10.2010 at 08:59 AM

Paul Bunyar’s comment is:

The fact that they removed the tagline, “Music Television,” is actually part of the problem with MTV. They should go back to being about music. Presently, I don’t pay for cable TV. But when I have, I no longer watch this network because they weren’t about music.

And the new logo? Well, let’s just say it looks more like two legs and a big wide butt. It’s as if they are saying, “kiss mine.” And I’m just not going to do that.

There’s a reason things are classic — because they work. The logo worked and the network in its original form worked [much better than it does now].

On Feb.10.2010 at 09:10 AM

diego’s comment is:

Midget TV

On Feb.10.2010 at 09:23 AM

Neil’s comment is:

Ok they wanted the logo to be the vessel for the shows etc etc but why make it so horribly our of proportion? The smartening up of the ‘TV’ works well but the ‘M’ looks like it has been stretched horizontally in Illustrator and ‘job done’.

On Feb.10.2010 at 09:34 AM

Matt2’s comment is:

First reaction is, what took them so long?

Anyway, I’m long outside the MTV-watching demographic. MTV is like Pepsi and Nickelodeon, they HAVE to stay fresh to appeal to a market segment that completely turns over every few years. We may not like the results, but this reaction is often a manifestation that we are no longer the people the brand is trying to appeal to.

On Feb.10.2010 at 09:40 AM

Josh Korwin’s comment is:

Regarding the aspect ratio: from what I heard, the intent was not 16:9 related, but to utilize our old friend, the Golden Ratio. Does that affect anybody’s perception?

On Feb.10.2010 at 09:41 AM

Aman’s comment is:

There’s an AOL thing going on here. The application examples remind me very much of what AOL is doing, by essentially having an “invisible” logo which is only visible when an image is behind it. The implementation is somewhat different with the MTV logo being filled by the image, but does anyone else see this parallel in the application examples?

As far as the logo is concerned…I’m not sure this represents a new direction. It’s more like an update. This version of the logo feels disjointed because the internal “3D” lines in the “M” are on the verge of letting the shape fall apart. They are clearly relying on everyone already knowing the brand so well that it won’t matter that the form has become less defined. This is a reasonable assumption, I’m just not sure it’s appealing as a design. Also, the perspective has been removed only from the bottom of the “M”. To me it feels awkward. They probably like this awkwardness, but it seems unresolved and like a lame design student excuse of “yeah man, it’s supposed to feel unresolved” would be the defense.

This version of the logo is more “in your face” - you feel closer to it because of the cropping. Overall, I think they’ve made some marginally bold choices and how well it works will depend a lot on how it is used.

On Feb.10.2010 at 09:49 AM

derrick’s comment is:

It’s been used on screen for over a year now as the channel’s bug, and it’s never once looked anything but ugly. Frankly, they need to either completely change to an entirely new logo or an entirely new name, because the same old MTV logo albeit cropped just won’t work anymore.

On Feb.10.2010 at 09:56 AM

Andrei Slobtsov’s comment is:

I think it’s not just a graphic re-branding, but a re-branding to fit the current audience. Back in 1981, the first music video they played was “Video Killed the Radio Star” by The Buggles. Early generations of people who grew up with MTV don’t need a music guide anymore and new generation of teenagers doesn’t know (or remember) that MTV used to play bands like Pink Floyd, AC/DC, Black Sabbath, Queen, Nirvana, U2…

On Feb.10.2010 at 10:59 AM

Jake’s comment is:

I agree with ondrej—I was totally waiting for the logo to load. It’s just so squat and disproportionate. It looks like they cropped it. I am also curious if they’ll ever bring back the innovative and experimental TV idents. That’s what I thought was most interesting about the channel—now I feel like they’ll just follow this boring “empty logo” motif for a while.

On Feb.10.2010 at 11:02 AM

mmatyus’s comment is:

I’m glad they’ve admitted that they’re not really a music channel anymore…

On Feb.10.2010 at 11:10 AM

Lance’s comment is:

The logo was actually rebuilt using the Golden Ration. The logo was redrawn and
built as a real letterform not just some illustration–its not just a cropping…

On Feb.10.2010 at 11:11 AM

Dennis Van Staalduinen’s comment is:

I like the idea of a simple open frame logo that makes your content the star - even if it’s been done before, and even if MTV is no longer the groundbreaker it once was. Let’s face it.

MTV is the very middle of the media mainstream now, and at least the logo doesn’t suck (see Xfinity).

On Feb.10.2010 at 11:26 AM

Martin Boath’s comment is:

The trouble this logo is encountering is because it is so iconic. It’s been round forever and any change other than the subtlest of alterations will be greeted with dismay.

I think the cropping is fine. The more I see it, the more I view it not as cropping but as a horizon line, which is a major factor in perspective. The ‘TV’ looks nicer but still has that hand drawn feel and the slightly beefed up keylines round the edges of the ‘M’ make it feel sturdier and stronger.

The vessel treatment however is now becoming tiresome. Amazingly, Aol will get some credit/publicity off the back off this as it was the most recent brand to succumb to Wolff Olins’ ‘trademark’, which wasn’t new or original when London 2012 was launched and now with others copying it all looks horribly ‘me too’.

We may all be older now and outwith MTV’s demographic, but as young as they will forever stay, I think they’ve lost their cutting edge here.

On Feb.10.2010 at 11:33 AM

Lance’s comment is:

Just to be clear I meant the Golden Ratio!
In addition, its in MTV’s heritage of placing talent
inside the logo – we were the first ones to do so.

On Feb.10.2010 at 11:34 AM

ck’s comment is:

Cutting out the Music Television part should’ve been done ages ago so that was certainly about time, but I don’t really get why they had to lop off the M. I’m not going to claim that it’s an atrocity to treat such an iconic logo this way, I can live with it and it’s not horrible (and I don’t really care, MTV is the past for me), but at the same time it just seems unnecessary.

On Feb.10.2010 at 11:36 AM

Jon Aron’s comment is:

A solid upgrade - nothing shocking or exciting. All the changes seem deliberate and effective. The thicker lines and shorter M will keep things looking nicer in the small bottom right hand corner of the tv application. That being said I hate the photo fills.

On Feb.10.2010 at 11:42 AM

brian’s comment is:

MTV makes me wanna smoke crack.

On Feb.10.2010 at 11:59 AM

Fatimah’s comment is:

I really thought the image had not fully loaded when I first saw this, it’s off-putting.

On Feb.10.2010 at 12:01 PM

bipto’s comment is:

I feel like a little slice of my childhood just died. *sniff*

On Feb.10.2010 at 12:04 PM

Mongoose’s comment is:

I do like the update overall. Bolder whites, smoother lines, not looking too refined but a bit cleaned up. As mentioned, eliminating ‘Music Television’ is probably natural at this point.

I would like to see the perspective lines on the botton slant, instead of that ‘cutoff’ look.. but then you’d have to explain the bottom of the ‘T’ and the edge of the ‘V’. Right now, the impression is that you zoomed in closer and lost some of the edges.

And some of the edginess, maybe. Ah well, it’s not my MTV anymore. Hasn’t been since 1997.

—Mongoose

On Feb.10.2010 at 12:15 PM

Nick’s comment is:

I think something like this would have been much better.

On Feb.10.2010 at 12:36 PM

Swifty’s comment is:

I agree Nick. What bothers me the most is how the bottom of the logo lacks and sort of angle in its shadow. That’s what makes it looks as though the bottom part was dropped off with a buzzsaw. I like the new “aspect ratio.” I like the “TV” inset in the “M.” But the flatness of the bottom of the logo really bothers me.

On Feb.10.2010 at 12:44 PM

Aman’s comment is:

I also agree with Nick. It’s a small change, but it makes a big difference.

On Feb.10.2010 at 12:53 PM

stan’s comment is:

well the omission of “music television” is quite appropriate… mtv hasn’t been playing music for god knows how long.

On Feb.10.2010 at 12:58 PM

gillico’s comment is:

It’s like what they have been doing to the rest of MTV— slowly amputating everything that made it what it used to be.

As a friend said, “They should just keep cropping the logo until it’s just a single little pixel, which is a tear in the eye of the spacewalker as he reminisces about the channel that was.”

On Feb.10.2010 at 01:36 PM

Joe Lamour’s comment is:

I honestly thought the second logo didn’t finish loading. I do like that the stroke around the V is no longer there.

Notice how in their mockup that none of the six images feature musicians. At all. BIG HUGE SIGH.

On Feb.10.2010 at 01:53 PM

Req’s comment is:

Somebody on Creative Review’s blog said the logo suits because just like the channel it’s got no legs. Funny because it’s true.

I don’t mind the upgrade apart from the straight line at the bottom which makes me think it’s just been cropped, though I understand it’s done to make the lopped TV seem right. Agreed with Nick’s version though.

I don’t hate the images inside the logo and I can imagine the logo taking up the whole screen (which is a nice part of the evolution). Its just sad that there’s a shortage of musical artists in there.

Maybe the M just stands for morons now?

On Feb.10.2010 at 01:53 PM

Lance’s comment is:

Don’t worry musicians will be placed inside the logo.
Keep in mind this is only the beginning…

On Feb.10.2010 at 02:11 PM

Philadelphia workers compensation lawyer’s comment is:

Might make more sense with the era of widescreen tv’s, to make a logo that shares a the same aspect ratio. Other than that I think I would have preferred they keep the same.

On Feb.10.2010 at 02:22 PM

aaron’s comment is:

I just noticed how much the M looks like a TV. Having seen that I appreciate the logo a little more. Has gone from a standard TV shape to that of a widescreen.
Doubt that was what they were going for, but it makes sense to me.

On Feb.10.2010 at 02:24 PM

Ronlewhorn’s comment is:

I like Nick’s version better too. Good call. We were talking about it in the office about how it needs that right as I scrolled and saw your post. I’m a fan all-in-all. But, yes, it feels “cut off” without that slight bottom perspective.

On Feb.10.2010 at 02:34 PM

Nate’s comment is:

Yep, good call Nick. Those legs need a little angle tweak-age for the perspective.

On Feb.10.2010 at 02:54 PM

qwertyale’s comment is:

I hate all. ridiculous. look the ground.
it’s really like a MTV tombstone. R.I.P.

On Feb.10.2010 at 02:58 PM

Antonea Nabors’s comment is:

I was just waiting for the rest of the image to load and realized that was all of it!

On Feb.10.2010 at 02:59 PM

qwertyale’s comment is:

http://www.tombstonebuilder.com/demo_tombstone.jpg
Here lies MTV
1981-2010

On Feb.10.2010 at 03:07 PM

grfk dzgn’s comment is:

Underwhelmed - including Nick’s version.

On Feb.10.2010 at 03:21 PM

Bill Dawson (XK9)’s comment is:

At one time the moon man and his multi-colored flag felt like a call to rebellion. This feels like the white flag of surrender.

On Feb.10.2010 at 04:09 PM

Able Parris’s comment is:

As far as I can tell, this hasn’t come up in the comments yet. @fallow noticed yesterday that it went from 4:3 to 16:9.

More on aspect ration…

The logo did lose its legs, but I think it works. That said, I haven’t watched MTV for about 10 years.

On Feb.10.2010 at 04:22 PM

Able Parris’s comment is:

Ratio, that is. heh

On Feb.10.2010 at 04:29 PM

Andrew Keir’s comment is:

Good to lose the tagline, with the cropping though it looks to me literally like the bottom of the logo is missing, not great.

On Feb.10.2010 at 04:58 PM

Kosal’s comment is:

Sweet, the logo’s a palindrome now. MTV™

On Feb.10.2010 at 05:33 PM

Michael Reilly’s comment is:

The perspective width is different on all four surfaces. I’m not particularly for or against the update, but it is technically incorrect as it is.

On Feb.10.2010 at 09:01 PM

Armin’s comment is:

> Sweet, the logo’s a palindrome now. MTV™

By far, the best observation yet!

On Feb.10.2010 at 10:07 PM

Austin’s comment is:

I guess it’s a decent parallel to how MTV has chopped off all of the music that once supported it, but this is the most meh redesign I’ve seen in a long time.

As for the channel, I had not watched it in maybe 5 years, but My Life as Liz and The Buried Life are both very great programs and I’d recommend them to any of them.

On Feb.10.2010 at 10:51 PM

Saito’s comment is:

I think Nikck’s version is much better, but in both cases it looks kinda bulky to me.

On Feb.11.2010 at 01:38 AM

Charles’s comment is:

This logo isn’t new. Last March, MTV debuted a show called AMTV, ironically the only program on the channel that plays music whatsoever, and it’s been using this logo (albeit with the bumpier ‘tv’) since then.

On Feb.11.2010 at 06:04 AM

jmk’s comment is:

i think the dimensions should be removed for the vessel usage, looks way too busy with all the thin little lines criss-crossing.

On Feb.11.2010 at 11:09 AM

Dap? ?la?pa’s comment is:

I don’t think the logo change was necessary, they could have just stripped off the “Music Television” and it would still be OK. I can’t help but notice though, that the logo change might symbolize the change from 4:3 TVs to Widescreen ones. On MTV itself, I hate all the dumb, vain reality shows they do, esp. ones that aren’t music related. If I want to watch it, all I wanna see is Music Videos (they repeat the same “hit single” vids by the same artistes for so long, like there isn’t any other music).

On Feb.11.2010 at 11:10 AM

Brad’s comment is:

I watch mtv on occasion. I noticed the change awhile back. I have a widescreen tv and most of their shows are 16:9 but the broadcast is always in 4:3. I use the wide fit or zoom feature to fit the image to the tv. The logo cuts off right where the image zooms to. I assumed they made the logo so that it was still fully visible when watching their programs this way.

On Feb.11.2010 at 11:52 AM

Mike’s comment is:

Meh. The redesign (sprucing up?) isn’t bold enough to register. What was the point?

On Feb.11.2010 at 12:48 PM

jane’s comment is:

MTV has been cropping the logo in various ways for the last 5+ years both in print and on-air (see VMA’s 06-07 + 09). I think this “refresh” brought some consistency and guideline to something that was already happening in the design there. In the past it has just been whatever fits the layout best not a defined crop or ratio.

On Feb.11.2010 at 02:55 PM

Andrew Boardman’s comment is:

Fully agree with Nick’s update to the update. To MTV: Hire him!

On Feb.11.2010 at 08:13 PM

Mark’s comment is:

Eh. it’s okay at least they finally gotten rid of what doesn’t make sense.

They should’ve just removed Music Television from the bottom and it would have been fine.

On Feb.11.2010 at 11:47 PM

Shin’s comment is:

I grew to know of music because of MTV. Not Channel [V] (I live in asia region). MTV is always the source of uniqueness, quirkiness, whiz and wham when it comes to bumper logo and intro also to their small logo animation on the corner and their singer, song title slide-ins.
Not always agree to all of them but mostly yes. Because they can, because they are MTV. Because MTV represent the youth, the ever-so-rebellious young blood. Not kids.

Because of MTV, artists like artist like Kurt Cobain enjoy the fruit of his creative songwriting. Because of MTV also that we see genre like alternative, grunge sprung to commercial world.

If this what MTV are really going. Then they have sold their soul to the devil.. corporate devil that is :P

On Feb.12.2010 at 06:01 AM

the macho man’s comment is:

forget mtv. watch fuse. that’s real music

On Feb.12.2010 at 10:28 AM

MSGDS’s comment is:

Minor update, just a little too chunky.

On Feb.13.2010 at 10:35 AM

Ziggy’s comment is:

The change addresses some major (deleting “music television”) and minor functional issues (on screen legibility).

One wonders how the change connects to overall management strategy, changes in focus or lack thereof.

On Feb.13.2010 at 08:36 PM

Ryan’s comment is:

To be honest, this looks fine, but it’s disappointing. I like that they did not completely restart the brand, but there was a lot of opportunity to do something really cool and they just missed it. The thick white lines are clumsy and lazy. Using the logo as a vessel isn’t in itself a terrible idea, but it doesn’t work they way it is currently executed.

That said, it accurately represents the evolution of MTV, but I don’t think it’s necessarily a good thing for the company since the ascension of reality-based shows on MTV is just a degeneration of content quality. So maybe the new logo is successful in that respect…

On Feb.15.2010 at 08:09 AM

Morning Toast’s comment is:

They just did to their logo what they did to their programming years ago - removed the music. Everyone knows it’s not about music anymore, so why keep up the charade.

It’s too iconic to just throw out so I think this is a good progression considering their programming now. I’m not keen on the photo-inside-logo but whatever.

Just nice to see that MTV finally caught up with themselves.

On Feb.15.2010 at 11:40 AM

?????’s comment is:

Looks Nice ..

On Feb.17.2010 at 05:43 AM

albyantoniazzi’s comment is:

According to me handwritten style TV doesn’t make sense with the T bottom cut. At this point I would have preferred a total restyling of the brand, they killed a classic logo.

On Feb.19.2010 at 08:44 AM

Fábián Gábor’s comment is:

I don’t like the new logo. The old one was more elegant, it is classical. Why change it?

On Feb.22.2010 at 04:19 AM

Karl Murray’s comment is:

I think it’s great. The 16:9 crop representing the shape of TV. Still perfectly recognisable. And SO flexible.

It was time… and this is perfect.

On Feb.22.2010 at 07:06 AM

Ricardo’s comment is:

The old “TV” was “graffiti-ed” on that huge monolithic “M”, showing a spirit of rebellion. Now it just doesn’t make sense at all.
They pretty much cropped the old logo, and that’s about it.

On Feb.25.2010 at 06:15 PM

codeE’s comment is:

Good thing Mtv2 has nothing but music.

On Feb.26.2010 at 12:47 PM

Brent’s comment is:

I like the refreshed logo. As one commenter pointed out, it’s like the logo got the 16:9 treatment.

I am sick of hearing how MTV doesn’t play music videos anymore. Wow; that would be colorful commentary if it came 15 years ago. The truth is no one cares about videos…unless it’s 3 a.m. and they’re high. If videos got ratings, they’d show them all the time. The truth is, drunk Italians in Jersey are more compelling than anything Fall Out Boy is pushing this eek.

On Mar.02.2010 at 12:00 PM

njhu’s comment is:

mmmm the abreviation MTV is mainos tv or magyar televizio or music television who is new image & coming in digital terrestial?

On Mar.07.2010 at 08:19 PM

Kendell Burton’s comment is:

MTV isn’t worthy of the “M.” Last time I checked it was suppose to mean music. TRL didn’t fail cause of youtube. It only failed because that was the only part of the channel that remained untouched. The other let’s say 97% of the music on that channel was gone way before TRL’s demise.

On Mar.10.2010 at 05:42 PM

enrolled agent’s comment is:

@ njhu

Don’t you recognize the logo? It stands for Music TeleVision.

On topic:

To the casual observer, there isn’t really much of a difference to make the change obvious. Concept wise, it is true. Although there isn’t any great music videos in MTV lately (aside when they show their MJs and Madonnas and the older MTVs), the emphasis these days are mostly on the video, not the music.

On Mar.13.2010 at 01:14 AM

Kjell de Chevalier’s comment is:

Someone took some scissors and just cut the bottom part of. C’est dégeulasse.

On Apr.09.2010 at 11:03 AM

Kootiebirdo’s comment is:

Is MTV truly that ashamed of themselves that they can’t even show their entire freakin’ logo anymore?
A symbol that reminded us of a station that was once “edgy” and “against the establishment” but has now become a pale, irrelevant shadow of it’s former self.

If anyone ask, MTV is dead to me.

On Apr.14.2010 at 09:06 PM

desbest’s comment is:

The MTV logo is so good that it never needed to change. Can’t there be 1 tv channel which never changes its logo?

On May.26.2010 at 07:26 AM