BY Armin

Much Less for MuchMore

Launched a little over ten years ago as a companion to MuchMusic and now part of the bigger Much[Blank] network of Canadian music channels, MuchMoreMusic changed its name and logo this past March. The new name is just MuchMore, dropping the music, which is weird because “MuchMore” doesn’t mean, well, much without the “music” part. At least that’s what I found while Googling. But that’s not necessarily the driving point of this review. The new logo was apparently redesigned in-house by Vancouver Film School graduate Nicolas Alexander. The old logo was, of course, a mess of Garamondic proportions that lacked any sort of intention or interest. The new one, on the other hand, is striving hard for both intention and interest, but I’m not sure what either is. Maybe it’s explained in how the logo animates — not being in Canada, I can’t see the on-air applications and the animation group, Crush, that did the broadcast work does not have anything on their site — but I don’t get what the missing pieces of the “M”s and the “O” are supposed to be. Loading? More? Much more? What? Why just MMO get the slicing treatment? Nonetheless, it’s an improvement and it looks fun but, for me, not MuchMore positive things to say than that.

Thanks to Kyle Richmond for the tip.

\n\nLaunched a little over ten years ago as a companion to MuchMusic and now part of the bigger Much[Blank] network of Canadian music channels, MuchMoreMusic changed its name and logo this past March. The new name is just MuchMore, dropping the music, which is weird because \"MuchMore\" doesn't mean, well, much without the \"music\" part. At least that's what I found while Googling. But that's not necessarily the driving point of this review. The new logo was apparently redesigned in-house by Vancouver Film School graduate Nicolas Alexander. The old logo was, of course, a mess of Garamondic proportions that lacked any sort of intention or interest. The new one, on the other hand, is striving hard for both intention and interest, but I'm not sure what either is. Maybe it's explained in how the logo animates — not being in Canada, I can't see the on-air applications and the animation group, Crush, that did the broadcast work does not have anything on their site — but I don't get what the missing pieces of the \"M\"s and the \"O\" are supposed to be. Loading? More? Much more? What? Why just MMO get the slicing treatment? Nonetheless, it's an improvement and it looks fun but, for me, not MuchMore positive things to say than that.\n\nThanks to Kyle Richmond for the tip.

Many thanks to our ADV @ UnderConsideration Partners