“Blank Digital are a New York-based boutique retouching and digital capture company. The quality of their stunning photographic and motion work speaks for itself, ensuring steady work with the best photographers in the business. However, with an offer broadening to include new motion capabilities, and an ambition to cement direct relationships with the world’s most successful luxury, fashion and media businesses, they needed a more proactive strategy.” (Source: Moving Brands case study).
We defined their brand narrative as 'realizing image potential' — an ambitious stance that focuses on the real business benefit they offer. The monochromatic identity system has an attitude and an edginess to appeal to their high-fashion audience. The mark references Blank's own editing process; it appears to be at the point of mid-creation, but still elegant.
The soft colour palette and typeface nod to the family-focused values and love of tailored, crafted elements, characteristics of the business that were often referenced in workshops with the Blank founders.Most importantly, the system provides a sophisticated, flexible foundation from which their own work can shine.
I feel like we've seen a lot of this serif-missing-its-stems typography in the last ten years. I have to admit that I'm a sucker for it because I always like it. In this case, the maneuver is in the benefit of the concept and the company's name and isn't just a gratuitous stylistic choice.