Noted

New Logo and Identity for Crystal Ski Holidays by SomeOne

Ski-llustrative Approach

New Logo and Identity for Crystal Ski Holidays by SomeOne
 

before

after

Noted September 17, 201309.17.13 by Armin

filed under Corporate and tagged with , , ,

about

(Est. 1981) “Crystal Ski is part of TUI Travel PLC, who have over 30 years of experience in ski holidays. We offer holidays in the top ski resorts, and offer more choice than anyone else in every major ski resort around the world.”

design by

SomeOne (London)

related links

SomeOne case study

The new Crystal brand work features an illustrated mountain landscape by Max Longstaff and a new flexible design system which can be assembled as required to work wherever customers are — whether that is in-resort, in-store, online or reading their favourite newspaper.

SomeOne case study

opinion/notes

The old logo looked like a straight-up snowboarding equipment logo, as opposed to a booking company that will take care of your accommodations and destinations. I love the illustration and the ability to break it up into pieces. The whole look maintains the xtreme sport aesthetic associated with skiing while making it more family- and vacation-friendly.

New Logo and Identity for Crystal Ski Holidays by SomeOne
Logo detail.
New Logo and Identity for Crystal Ski Holidays by SomeOne
Illustration.
New Logo and Identity for Crystal Ski Holidays by SomeOne
Icons.
New Logo and Identity for Crystal Ski Holidays by SomeOne
Stationery.

Poll

On Execution

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