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New Logo and Identity for Crystal Ski Holidays by SomeOne
 

before

after

Noted Sep. 17, 2013 by Armin

Industry / Corporate Tags /

About

(Est. 1981) “Crystal Ski is part of TUI Travel PLC, who have over 30 years of experience in ski holidays. We offer holidays in the top ski resorts, and offer more choice than anyone else in every major ski resort around the world.”

Design by

SomeOne (London)

Related links

SomeOne case study

Relevant quote
The new Crystal brand work features an illustrated mountain landscape by Max Longstaff and a new flexible design system which can be assembled as required to work wherever customers are — whether that is in-resort, in-store, online or reading their favourite newspaper.

SomeOne case study

Images (opinion after)
New Logo and Identity for Crystal Ski Holidays by SomeOne
Logo detail.
New Logo and Identity for Crystal Ski Holidays by SomeOne
Illustration.
New Logo and Identity for Crystal Ski Holidays by SomeOne
Icons.
New Logo and Identity for Crystal Ski Holidays by SomeOne
Stationery.
Opinion

The old logo looked like a straight-up snowboarding equipment logo, as opposed to a booking company that will take care of your accommodations and destinations. I love the illustration and the ability to break it up into pieces. The whole look maintains the xtreme sport aesthetic associated with skiing while making it more family- and vacation-friendly.

Your opinion…

On Execution


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Comments


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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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