(Est. 1981) “Crystal Ski is part of TUI Travel PLC, who have over 30 years of experience in ski holidays. We offer holidays in the top ski resorts, and offer more choice than anyone else in every major ski resort around the world.”
The new Crystal brand work features an illustrated mountain landscape by Max Longstaff and a new flexible design system which can be assembled as required to work wherever customers are — whether that is in-resort, in-store, online or reading their favourite newspaper.
Images (opinion after)
The old logo looked like a straight-up snowboarding equipment logo, as opposed to a booking company that will take care of your accommodations and destinations. I love the illustration and the ability to break it up into pieces. The whole look maintains the xtreme sport aesthetic associated with skiing while making it more family- and vacation-friendly.