(Est. 1996) “NETGEAR is a global networking company that delivers innovative products to consumers, businesses and service providers. For consumers, the company makes high performance, dependable and easy to use home networking, storage and digital media products to connect people with the Internet and their content and devices. For businesses, NETGEAR provides networking, storage and security solutions without the cost and complexity of big IT. The company also supplies top service providers with retail-proven, mobile broadband solutions for their customers on the go. NETGEAR products are built on a variety of proven technologies such as wireless, Ethernet and Powerline, with a focus on reliability and ease-of-use. NETGEAR products are sold in approximately 45,000 retail locations around the globe, and through approximately 39,000 value-added resellers. The company’s headquarters are in San Jose, Calif., with additional offices in over 25 countries.”
To express the brand's new direction, we optimized the existing NETGEAR logo and developed an adaptive and robust visual design system with a faceted graphic motif as the centerpiece. By introducing a tiered color palette and photographic categories, we were able to tailor communications to key customer segments and help NETGEAR gain more ground in the business networking space.
Images (opinion after)
The changes to the logo are almost imperceptible but they are there and they make a symbolic, positive difference: The "E"s are wider, the "R" fuller, and the letter-spacing tighter. The introduction of the "faceted graphic motif" is colorful and adds some interest and youthfulness to the overall presentation.