Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo and Identity for Netshoes by Interbrand
 

before

after

Noted Feb. 25, 2014 by Armin

Industry / Retailers Tags /

About

(Est. 2000) “Netshoes is a Brazilian company that sells sporting goods through the Internet. The company is one of the largest stores of its kind. Founded in 2000 by Marcio Kumruian, Netshoes appeared in a parking lot in downtown São Paulo. 12 years later, the shop, which sold shoes, has become the largest online sporting equipment operation in Brazil.” (Source: Wikipedia)

Design by

Interbrand (Sao Paulo office)

Related links

Interbrand Sao Paulo blog post
Interbrand blog post

Relevant quote
We defined a new language for the brand, communicating with athletes, both professional or amateur. Visually, a radical change was made, infusing much more color into the design to convey dynamic energy and motion. As can be seen here, the new visual identity, with its vivid color palette, is full of energy, embodying athleticism and allowing the brand to stand out in the digital world. The verbal identity creates a direct connection to athletes. With agility and creativity, a conversation about sports is clearly created.

Interbrand blog post

Images (opinion after)
New Logo and Identity for Netshoes by Interbrand
Logo detail and monogram.
New Logo and Identity for Netshoes by Interbrand
Identity elements.
New Logo and Identity for Netshoes by Interbrand
Various materials.
Opinion

Initially I felt compelled to not like it, but this is perfectly appropriate for the audience. It's bouncy, colorful, and energetic. I have a few reservations about the wordmark but, hey, it's sporty.

Thanks to The Branding Source for the tip.

Your opinion…

On Execution


Total

Comments


Share ›

Spotted Around the web

New Logo for Conmebol

New Logo for Conmebol
 
Spotted May. 25, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Best Posts with Script Logos

Brandiose is Grandiose

Brandiose is Grandiose
 
Posted Feb. 9, 2012

Little Chef, Big Dreams

Little Chef, Big Dreams
 
Posted May. 19, 2011
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List