(Est. 2000) “Netshoes is a Brazilian company that sells sporting goods through the Internet. The company is one of the largest stores of its kind. Founded in 2000 by Marcio Kumruian, Netshoes appeared in a parking lot in downtown São Paulo. 12 years later, the shop, which sold shoes, has become the largest online sporting equipment operation in Brazil.” (Source: Wikipedia)
Interbrand (Sao Paulo office)
We defined a new language for the brand, communicating with athletes, both professional or amateur. Visually, a radical change was made, infusing much more color into the design to convey dynamic energy and motion. As can be seen here, the new visual identity, with its vivid color palette, is full of energy, embodying athleticism and allowing the brand to stand out in the digital world. The verbal identity creates a direct connection to athletes. With agility and creativity, a conversation about sports is clearly created.
Images (opinion after)
Initially I felt compelled to not like it, but this is perfectly appropriate for the audience. It's bouncy, colorful, and energetic. I have a few reservations about the wordmark but, hey, it's sporty.
Thanks to The Branding Source for the tip.