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New Logo and Identity for Southland Industries done In-house



Noted Jul. 10, 2013 by Armin

Industry / Corporate Tags /


(Est. 1949) “Southland Industries is one of the nation’s largest design-build mechanical contracting firms. Southland’s design-build-maintain model integrates in-house engineering and design capabilities with self-performed HVAC, process piping, plumbing, fire protection, construction services, automation and controls, testing and balancing, energy services, as well as operations and maintenance in order to provide customers with customized, single-source solutions. As a company that has always prided itself on innovation and collaboration, Southland continues to pave the way as an industry leader in lean construction, sustainability, and efficiency through both building design and construction.”

Design by

In-house (Jason Dydo)

Related links

Southland press release
Behance project page

Relevant quote
Consisting of two elements, the logo combines the point of connection symbol and the "Southlandind" word mark. The abstraction of the engineering symbol for the point of connection represents the connection that Southland has with its clients and the internal connections that Southland maintains to serve clients better from beginning to end.

Southland press release

Images (opinion after)
New Logo and Identity for Southland Industries done In-house
Logo detail.
New Logo and Identity for Southland Industries done In-house
New Logo and Identity for Southland Industries done In-house
Will it embroider?.

Don't like the "S" icon at all but very much digging the "ind" mashed up with the "and" despite the readability issues. Above all, however, any national-size company with an old logo like Southland's deserves to be commended for moving forward.

Your opinion…

On Execution



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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