(Est. 2004) “Tigerair is a leading budget carrier dedicated to connecting people across Asia Pacific. The Group operates from four bases in Singapore, Australia, Indonesia and the Philippines. Tigerair aims to expand its presence in Asia through both new strategic partnerships and organic growth. Tigerair flies to over 50 destinations in 13 countries in the Asia Pacific region. Tigerair has a fleet of A320 family aircraft with an average age of under three years. Tigerair plans to build its fleet to 68 aircraft by December 2015”
The Secret Little Agency (Singapore)
Our new logo is simplified to depict the personality of the new Tigerair brand — warm, passionate and genuine.
The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolises Tigerair's role in connecting our customers from one point to another. The different coloured dots also depict a friendly wink.
The orange semi-circle acts as a subtle reference to a tiger's tail, as well as a smile, representative of the passion and commitment in everything we do.
The new name is kind of weird; Tiger Airways rolls off the tongue much better and easier than Tigerair, although saying Tigerair out loud is pretty comical. In terms of the logo it's a vast improvement and it's actually quite cute with the oversize tittles and cute tiger tail on the "g" that you just want to pull. Livery is fine, except for the tail, which looks like a cheesy vest print and doesn't match the playfulness of the logo.
Thanks to Matt Gibbs for the tip.