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New Logo and Livery for Tigerair by The Secret Little Agency



Noted Jul. 5, 2013 by Armin

Industry / Aviation Tags /


(Est. 2004) “Tigerair is a leading budget carrier dedicated to connecting people across Asia Pacific. The Group operates from four bases in Singapore, Australia, Indonesia and the Philippines. Tigerair aims to expand its presence in Asia through both new strategic partnerships and organic growth. Tigerair flies to over 50 destinations in 13 countries in the Asia Pacific region. Tigerair has a fleet of A320 family aircraft with an average age of under three years. Tigerair plans to build its fleet to 68 aircraft by December 2015”

Design by

The Secret Little Agency (Singapore)

Related links

Tigerair press release

Relevant quote
Our new logo is simplified to depict the personality of the new Tigerair brand � warm, passionate and genuine.

The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolises Tigerair's role in connecting our customers from one point to another. The different coloured dots also depict a friendly wink.

The orange semi-circle acts as a subtle reference to a tiger's tail, as well as a smile, representative of the passion and commitment in everything we do.

Tigerair press release

Images (opinion after)
New Logo and Livery for Tigerair by The Secret Little Agency
Logo detail.
New Logo and Livery for Tigerair by The Secret Little Agency
Livery before and after.
New Logo and Livery for Tigerair by The Secret Little Agency
Livery detail.

The new name is kind of weird; Tiger Airways rolls off the tongue much better and easier than Tigerair, although saying Tigerair out loud is pretty comical. In terms of the logo it's a vast improvement and it's actually quite cute with the oversize tittles and cute tiger tail on the "g" that you just want to pull. Livery is fine, except for the tail, which looks like a cheesy vest print and doesn't match the playfulness of the logo.

Thanks to Matt Gibbs for the tip.

Your opinion…

On Execution



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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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