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New Logo and Packaging for Farnham Ale & Lager by lg2boutique

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Reviewed Jan. 29, 2014 by Armin

Industry / Consumer products Tags /

Established in late 2013, Farnham Ale & Lager is a new microbrewery in Farnham, a city in the Montérégie region of Québec, Canada, with a portfolio of four beers, identified by their bitterness level. And, yeah, there isn’t much else about the brewery but since January has been more like Beeruary on Brand New — see New Blegium, Summit Brewing — I thought I would keep the tide flowing. The identity and packaging for Farnham have been designed by Québec-based lg2boutique.

New Logo and Packaging for Farnham Ale & Lager by lg2boutique
Opening announcement.
New Logo and Packaging for Farnham Ale & Lager by lg2boutique
Logo detail.
All of the graphic elements were chosen to highlight the beer’s origin, which was this Eastern Townships railway town. The four flavours stand out with their strong colour codes, their degrees of bitterness are indicated by 12, 27, 33 and 64, highlighted numbers, and the diagonal cross symbolizes a railway crossing.

Provided press release

New Logo and Packaging for Farnham Ale & Lager by lg2boutique
Coasters.
New Logo and Packaging for Farnham Ale & Lager by lg2boutique
New Logo and Packaging for Farnham Ale & Lager by lg2boutique
New Logo and Packaging for Farnham Ale & Lager by lg2boutique
New Logo and Packaging for Farnham Ale & Lager by lg2boutique
Sexy shots of cans.
New Logo and Packaging for Farnham Ale & Lager by lg2boutique
New Logo and Packaging for Farnham Ale & Lager by lg2boutique
New Logo and Packaging for Farnham Ale & Lager by lg2boutique
Promotional apparel.

This is robust design made to look easy. Seriously: how many of you aren’t saying “How difficult is that? I could have done it”? The cans have, like, five elements — the bitterness number, the X icon, the wordmark, the type of beer and its legal measurements, and the color banding. Easy. But these elements are just perfectly and elegantly balanced. Nothing more, nothing less. The right amount of spacing between elements and tracking in the typography. Even the hardcore “X” isn’t gratuitous, as it represents the railway origins of the town. The overall look, particularly with the blocky wordmark, is of industrial hipster — the latter denominator becoming a maturing trend.

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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