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New Logo for Dungeons & Dragons by Glitschka Studios
 

before

after

Noted May. 22, 2014 by Armin

Industry Tags /

About

Dungeons & Dragons (abbreviated as D&D or DnD) is a fantasy tabletop role-playing game (RPG) originally designed by Gary Gygax and Dave Arneson, and first published in 1974 by Tactical Studies Rules, Inc. (TSR). The game has been published by Wizards of the Coast since 1997. It was derived from miniature wargames with a variation of the Chainmail game serving as the initial rule system. D&D’s publication is widely regarded as the beginning of modern role-playing games and the role-playing game industry.” (Source: Wikipedia)

Design by

Glitschka Studios (Salem, OR)

Related links

CNN story on the 40th year of D&D
D&D Facebook album

Images (opinion after)
New Logo for Dungeons & Dragons by Glitschka Studios
Logo detail.
New Logo for Dungeons & Dragons by Glitschka Studios
Flat ampersand, as originally designed by Glitschka Studios.
New Logo for Dungeons & Dragons by Glitschka Studios
New Logo for Dungeons & Dragons by Glitschka Studios
Rendered ampersand on white and black. Chrome effect added by Hasbro.
New Logo for Dungeons & Dragons by Glitschka Studios
Bonus: Some explorations from Glitschka Studios.
Opinion

Talk about flare! Every letterform has some extra flare or spike or tail or other menacing accessory to make the logo look more dungeon-y and dragon-y. The new ampersand is epic — kitschy epic, but epic nonetheless. If D&D ever launched a luxury car this would look so good on the grill. I am certain that true nerdcore D&D fans will hate this, as it does away with the medieval-ness of the previous logo.

Update: Glitschka Studios designed the ampersand; the team at Wizards of the Coast designed the rest of the wordmark and added the chrome effect.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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