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New Logo for Moviefone
 

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Noted May. 8, 2014 by Armin

Industry / Entertainment Tags /

About

(Est. 1989) “Moviefone — founded in 1989 and acquired by AOL in 1999 — is the premier destination for everything movies and TV. Moviefone is the best place to find what you want to watch and where to watch it — quickly, easily, and at the lowest cost. Moviefone is also a trusted source for fun, engaging movie and TV content that includes news, reviews, exclusive interviews with A-list stars, galleries, trailers, original video series (Weekend Watchlist, Unscripted), and so much more.

Mr. Moviefone, the iconic voice of now-discontinued telephone service 777-FILM, has been a pop-culture touchstone for more than 20 years, with references to the voice and signature line “Hello, and welcome to Moviefone!” appearing in numerous movies and TV shows, including “Seinfeld,” “The Simpsons,” and “Family Guy.”

Design by

N/A

Related links

Moviefone blog post
The Verge story, probably the clearest

Relevant quote
Out With the Red, in With the Blue
Finally, we've embraced a new color scheme, one that is bright, cheerful, and, well, pretty sharp if we do say so ourselves.

Moviefone blog post

Images (opinion after)
New Logo for Moviefone
Logo detail.
New Logo for Moviefone
Logo evolution.
On Seinfeld, Kramer’s phone number is 1 digit different from Moviefone’s so he is constantly ringed for movie times until he embraces it and plays the Mr. Moviefone role.
Opinion

Moviefone hasn't been a paragon of good logo design so I guess the expectations weren't too high. The new wordmark is the most refined of all of them but there isn't much to it, really. The thin line diving "movie" and "fone" is a) way too thin and tight between the letters and b) it places too much emphasis on the "fone" part, which is what the service used to be, not what it wants to be. So, their bigger problem is shedding the equity of being the place where you call to get movie times and, unfortunately, this logo might not be helping their cause much.

Thanks to Carlos Montalvan for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

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