New Logo for Ziploc

Zip It

New Logo for Ziploc



Noted January 9, 201501.09.15 by Armin

filed under Consumer products and tagged with ,


(Est. 1968)”Ziploc brand bags and containers provide smart, quality solutions that help moms to maximize their resources, and ultimately get more out of the things they do every day for their families. That’s why Ziploc brand is the food and home storage solution families trust. From keeping food fresher, to organizing knickknacks, to protecting bulky items, Ziploc® brand products help you get more out of anything you want to store.

Ziploc brand products are available in a variety of sizes, shapes and seals with suggested retail prices ranging from $1.09 to $4.59. They are affordable and available in grocery, mass merchandise and drug stores nationwide.”

design by


related links



Not much to go on with this one, but given that it's a product that I use every single day, it warrants a mention. I don't think I had ever paid attention to the logo in part because Ziploc is the Kleenex of facial tissues or the Google of search engines: you kind of forget it's an actual brand name and not a product category. The old logo was fine, now that I look at it, with its triangle shape sort of hinting at the closing gesture of the bags. The type looks like almost anything you find on the shelves of a grocery store and so does the new one, except that it's now served in a more bubbly, friendlier wordmark. I actually like the "Zi" detail but it goes downhill from there with a really unfortunate "p" and an okay "loc". Where the old one felt like the logo of a cleaning product, the new one feels like the logo of toilet paper. Somewhere in between, maybe years down the line, lies a wordmark that fits ziplocs… excuse me, resealable plastic bags.

New Logo for Ziploc
Logo detail.
New logo on new “Little Beast” campaign ads. More here

Thanks to Brian Pennington for the tip.


On Execution



Upcoming BNConfs

NYC 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in New York on September 14 – 15.

Europe 2018
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.