New Name, Logo, and Identity for Grab

Hit the Road

New Name, Logo, and Identity for Grab



Noted February 1, 201602.01.16 by Armin

filed under Transportation and tagged with , ,


(Est. 2012, previously GrabTaxi) “Grab is Southeast Asia’s leading ride-hailing platform. We solve critical transportation challenges and make transport freedom a reality for 620 million people in Southeast Asia.” Grab is available in Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines.

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Grab press release

The new logo was designed with freedom at its core. The dual lines are inspired by roadways and they represent the endless road of possibilities. They symbolise the new journey Grab is taking in parallel with its passengers, drivers, employees and society at large.

Grab press release


The old logo was sort of what you would expect from a start-up, app-based, ride-sharing business: not very polished and not necessarily concerned with identity. Now that Grab has become much more ingrained and successfully becoming the Uber of Southeast Asia — and now having competition as the actual Uber enters their market — Grab has a more mature logo an identity and a more confident name, dropping Car/Taxi from its name. The new logo isn't revolutionary by any standard but it's definitely good, clearly conveying the notion of being on the road and doubling-down on owning the color green. The only strange thing about the logo is how the "a" and "b" have that really brief vertical stretch that connects the curves; it's like neither here nor there. It doesn't allow those two letters to be perfect circles but their x-height is not enough to be noticeable. The only thing noticeable is where the bezier points meet. But, it's a minor quibble in an otherwise meaningful evolution for what seems like a pretty solid service.

New Name, Logo, and Identity for Grab
Logo evolution.
New Name, Logo, and Identity for Grab
Logo detail.
New Name, Logo, and Identity for Grab
New Name, Logo, and Identity for Grab
New livery.

Thanks to James De Castro for the tip.


On Logo


On Livery



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