Opinions on corporate and brand identity work.

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New Name, Logo, and Identity for Qudrat by Unisono
 

before

after

Noted Dec. 1, 2015 by Armin

Industry / Corporate Tags /

About

(Previously Kawader) Qudrat is Saudi Arabia’s first professional employment company, providing businesses with an industrial strength, on-demand and scalable Saudi workforce tailored to their needs and able to change to meet changing business demands. Qudrat provides skills development and professionally managed careers for Saudis utilizing best-in-class HR practices allowing skilled Saudis to launch their careers into new heights.

Design by

Unisono (Bahrain & Dubai)

Related links

Unisono project page

Relevant quote
The brand position of effective, underpinned by attributes of toughness and loyalty, directly addressed the perception challenges related to Saudi employees as being unskilled and uncommitted. […] The new name and tool kit directly referenced the abilities of a 'Qudrat employee', enabling the brand to talk clearly and authoritatively. The distinctive look and feel and bold tonality equipped Qudrat to be heard above sector noise, presenting a believable voice to the demanding 'no nonsense' industrial sector.

Unisono project page

Images (opinion after)
New Name, Logo, and Identity for Qudrat by Unisono
New Name, Logo, and Identity for Qudrat by Unisono
Logo detail, Latin and Arabic.
New Name, Logo, and Identity for Qudrat by Unisono
Brochures.
New Name, Logo, and Identity for Qudrat by Unisono
Livery.
Opinion

Every now and then it's good to have a straight-up corporate identity job here on Brand New. The new logo mixes an abstract icon — that easily stands for collaboration and strength through unity and other good feelings — with a no nonsense uppercase sans serif. No trends, no overt friendliness, no flexible iterations. Just a strong logo. The applications could use a little oomph and maybe a warmer typeface choice than Breuer Text.

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