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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Online
Publishing
Events & Judged Competitions
Writing
Graphic Design
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY Armin
NFLicious
This will perhaps come across as the laziest post I have ever written for Brand New. But there is an inherent familiarity and ubiquity with the NFL (and its logo) that I feel does not require any of my typical anecdotal set ups or concise briefings. What I like about this discussion is that it finally comes down to execution. The problem with the old logo is clear: It’s out of date and it’s hard to reproduce. The solution is even simpler: Make it more contemporary and relevant and easier to reproduce. Oh, and, yes, don’t fuck it up. Everything you need to know, and the only things there are to know, about the logo are in the hands of this heavily linked USA Today article. Enjoy!
Thanks to everyone who e-mailed.
DATE: Sep.01.2007
POSTED BY: ArminCATEGORY: Sports COMMENTS:
TAGS:
![\"NFL](\"http://www.underconsideration.com/brandnew/archives/nfl_logo.gif\"){kind=logo}
\n\nThis will perhaps come across as the laziest post I have ever written for Brand New. But there is an inherent familiarity and ubiquity with the NFL (and its logo) that I feel does not require any of my typical anecdotal set ups or concise briefings. What I like about this discussion is that it finally comes down to execution. The problem with the old logo is clear: It's out of date and it's hard to reproduce. The solution is even simpler: Make it more contemporary and relevant and easier to reproduce. Oh, and, yes, don't fuck it up. Everything you need to know, and the only things there are to know, about the logo are in the hands of this heavily linked 
Books about logo design, the designers that create them and the meaning of branding.
