Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Portal On-Demand

Reviewed Oct. 5, 2011 by Armin

Industry / Entertainment Tags /

BT Vision Logo, Before and After

Launched in 2006, BT Vision is an on-demand digital TV service available to broadband customers of BT, the London-based über telecommunications services company. BT Vision’s offerings are broken down by genre — Film, Music, TV, Kids, Sport, and others — and can be consumed through an unlimited package or at fifty pence (about US$0.80) a show. Despite having over 5.7 million broadband customers, only 575,000 are BT Vision subscribers. This past September, BT Vision introduced a new identity and on-air look designed by Proud Creative (identity) and ManvsMachine (on-air).

The portal is the V of Vision; it’s a ‘play’ button — and it’s a transition into another space. A space of transformation, colour and life. The portal can represent BT Vision’s genres by adopting the different genre colours, and by its behaviour. The portal floats, bounces, skips and jumps; representing and reflecting the diversity and abundance of content that is BT Vision.
— Press Release

BT Vision

BT Vision

BT Vision

BT Vision

BT Vision

Idents by ManvsMachine.

The old logo looked as if someone had taken the parent company’s logo and squished it with a flyswatter. Cropped swooshes aren’t going to get anyone far either. The new logo is far more interesting conceptually and visually. The typography is simple and bold, sticking with the proprietary typeface of BT, so there wasn’t much room to explore in that regard. The V/play-button/portal icon is a nice visual device that, the way it is used and executed manages to rise above most of the clichés of a V, a play button, or a portal by being all three at once. If I had one minor quibble is that I wish the typography would go into the portal a little bit more. As it is, only the tip of the “n” is “inside” the portal making it look almost like a mistake; pushing it deeper into the portal would add more dimensionality and push the concept further. In the on-air work, the whole concept becomes more evident and exciting. At times it all reminds me of a mash-up of the motion work from Syfy and AOL. The rest of the applications are more ho-hum, at least in contrast to the exploding color powder and bubbles, but they are nice. Overall, a strong redesign that maybe will attract a few more needed hundreds of thousands of customers.

BT Vision

BT Vision

BT Vision

 

Comments


Share ›

Spotted Around the web


Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Best Posts tagged with “Canada”

 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List